Senior Director, GTM Strategy and Marketing Operations

SOCi

8d•Remote

About The Position

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Sr. Director of GTM Strategy and Marketing Operations to be the strategic and operational leader responsible for how Marketing drives pipeline and revenue at SOCi. This role co-owns the marketing go-to-market strategy with the Head of Demand Generation, ensuring alignment between strategic direction and program execution across all channels and motions. This leader owns marketing planning, forecasting, performance management, and investment allocation…while partnering closely with Demand Generation to translate strategy into high-impact programs that deliver pipeline and revenue. Operating at the center of Marketing, Sales, and RevOps, this role ensures that GTM strategy is clear, data-driven, and effectively executed at scale. This role directly manages the Director of Marketing Operations/GTM Engineering and is accountable for ensuring the systems, data, and infrastructure are aligned to support the strategy and scale execution.

Requirements

8–12+ years in B2B SaaS marketing strategy, revenue / marketing operations, or demand generation leadership
Deep technical expertise across CRM platforms, marketing automation suites, and workflow orchestration tools to enable seamless systems integration
Proven ownership of pipeline targets and marketing-driven revenue outcomes
Strong experience with forecasting, funnel modeling, and performance management
Deep understanding of multi-channel GTM (inbound, outbound, ABM, enterprise sales cycles)
Experience managing marketing budgets, including technology and media investment
Ability to influence cross-functional stakeholders (Sales, RevOps, Finance) without direct authority
Strong analytical and strategic thinking…paired with enough operational fluency to guide execution
Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

Responsibilities

Co-Own Marketing GTM Strategy (with Head of Demand Generation)
Partner with the Head of Demand Generation to define how Marketing drives pipeline and revenue across inbound, outbound, ABM, and enterprise motions
Align on ICP prioritization, segmentation, channel mix, and campaign strategy
Ensure tight connection between strategic direction and program execution
Own Forecasting, Targets & Performance
Own marketing pipeline targets, forecasts, and performance against plan
Develop and manage models for pipeline generation, conversion, and ROI across channels
Provide visibility into performance and ensure both strategy and execution are aligned to hit targets
Own Investment Strategy (Tech + Budget Allocation)
Own and manage the marketing technology budget and overall investment strategy
Partner with Demand Gen and Finance to allocate budget across channels, programs, and tools
Continuously evaluate ROI and reallocate resources to maximize pipeline and efficiency
Translate Strategy → Execution Through Partnership
Define priorities and strategic direction…while partnering with Demand Generation on execution
Set priorities for the Director of Marketing Operations / GTM Engineering to enable scalable execution
Ensure systems, automation, and measurement frameworks support both strategy and program needs
Drive Cross-Functional GTM Alignment
Align with Sales and RevOps on targets, SLAs, and conversion expectations
Influence sales follow-up, routing, and coverage to improve funnel performance
Represent marketing strategy in broader GTM and revenue planning discussions
Insights & Optimization
Turn data into actionable insights that inform both GTM strategy and demand generation execution
Identify funnel gaps and prioritize improvements in partnership with Demand Gen
Bring a strong POV on where to invest, scale, or pull back