Senior Director, Growth Strategy (Agency Sales)

Wpromote

3d•$185,000 - $205,000•Remote

About The Position

The Senior Director, Growth Strategy is a senior strategic leader responsible for shaping and winning Wpromote's most important growth opportunities through sharp pitch and RFP strategy, modern media solutions, and compelling storytelling. As the lead strategist across new business pursuits, this role partners closely with Sales Directors, Growth leadership, Client Strategy, Audience Strategy, and channel experts to develop differentiated, insight-driven narratives that solve complex client challenges and position Wpromote as a market leader. This role leads the development of integrated, full-funnel marketing strategies across modern media channels, emerging platforms, and omnichannel experiences, guiding cross-functional pitch and RFP teams and raising the bar on creativity, strategic rigor, and effectiveness across every pursuit. It's a role built for someone who believes brand and performance belong in the same conversation, not separate decks. The ideal candidate is passionate about advertising, consumer trends, and inventive storytelling, with a strong pulse on evolving media and platform landscapes. Success in this role is measured by pitch and RFP effectiveness, strategic contribution, and overall win-rate performance. This is not a quota-carrying sales role. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâ€™s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâ€™s possible in marketing.

Requirements

10-12+ years of experience in media strategy, integrated marketing, digital advertising, growth strategy, or consultative business development within an agency, media, or marketing environment
Proven experience leading strategic pitches and RFP responses, and developing winning enterprise-level marketing solutions
Deep expertise across modern media channels and omnichannel marketing strategies, with command of full-funnel planning, emerging platforms, retail media, social, CTV, AI-enabled marketing, and measurement innovation
Demonstrated ability to develop differentiated, insight-driven strategies that align media, creative, audience, and business objectives
Exceptional storytelling and presentation skills, with the ability to communicate complex ideas clearly and persuasively to executive audiences
Deep appreciation for the role of creative in driving marketing effectiveness and the ability to integrate creative thinking into media strategy
Collaborative leader who thrives in high-pressure, deadline-driven pitch and RFP environments, with proven experience influencing cross-functional teams across sales, strategy, media, analytics, and executive leadership
Strong executive presence and the ability to build credibility with senior stakeholders, internally and externally
Naturally curious mindset, with a passion for experimentation and staying ahead of industry shifts
Strong business acumen and the ability to connect marketing strategies to broader business and financial outcomes

Responsibilities

Own pitch and RFP strategy across Wpromote's new business pursuits, ensuring differentiated positioning, compelling narratives, and tight alignment to client business objectives
Partner with Growth and Sales leaders to architect winning pursuit strategies, shape solution direction, and guide executive-level storytelling from kickoff through close
Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts, aligning every contributor around one cohesive recommendation
Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions, leveraging the latest platforms, technologies, and consumer engagement trends
Bring deep fluency across the evolving media landscape, including emerging digital channels, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning
Make creative and messaging central to media strategy, not an afterthought, ensuring ideas are audience-centric, culturally relevant, and performance-oriented
Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes
Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote's methodologies, strategic POVs, capabilities, case studies, and proof points
Stay ahead of industry shifts, emerging platforms, and evolving consumer behaviors, bringing fresh thinking into every pursuit
Contribute to the evolution of Wpromote's go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks
Represent Wpromote's point of view on modern marketing, media innovation, and growth strategy, internally and in market