Director, Growth Strategy

Hatch • Canada, KY

6h • Remote

About The Position

Hatch is a sleep wellness company focused on helping people unplug, unwind, and recharge through enjoyable routines and habit building. The company aims to help individuals build healthier sleep habits and improve their daily lives. Hatch has grown from helping parents with newborn sleep to assisting over 5 million people. This Director of Growth Strategy role is a senior individual contributor position responsible for identifying high-impact growth opportunities and threats by synthesizing information from various channels, including marketing, sales, product, and customer data. This role operates without direct execution ownership or channel bias, providing insights and recommendations to the executive team. It sits at the intersection of channel strategy, brand strategy, and data analytics.

Requirements

• 8–12 years of experience in growth strategy, marketing strategy, or business strategy with significant consumer brand exposure.
• Meaningful experience at a DTC consumer brand; consulting background is a complement, not a substitute.
• Proven track record of independently structuring and delivering analyses that drove major business decisions.
• Experience presenting strategic recommendations directly to C-suite or board-level leadership and earning their trust.
• Genuine fluency in how consumer growth channels work (paid social, search, influencer, retail, Amazon, DTC, and subscription economics), understanding the signals without necessarily being a practitioner.
• Strong commercial instincts, thinking naturally in terms of CAC, LTV, payback period, contribution margin, and channel ROI.
• IC analytical self-sufficiency – ability to build analyses from raw data when needed.
• Executive communication skills – ability to present a clear point of view on complex, multi-variable situations concisely.
• Comfort with SQL, Excel/Sheets, and BI platforms, with a focus on interpretation and synthesis over reporting.
• High curiosity, strong business judgment, and the ability to identify what matters most in a fast-moving environment.
• Experience scaling a consumer business from early growth stage through significant revenue scale, ideally $15–200M+ run rate.
• Availability during PST/PDT hours.

Responsibilities

• Synthesize signals across marketing channels, sales channels, product, and customer data to surface the highest-impact growth opportunities and threats.
• Operate without execution ownership and without channel bias, with direct access to the executive team.
• Deliver insights and recommendations that drive leadership decisions.
• Get up to speed on Hatch's business: channel mix, unit economics, customer segments, subscription dynamics, and key performance drivers across DTC and retail.
• Build a clear view of current growth performance across marketing, retail, and DTC, identifying critical gaps and high-potential opportunities.
• Partner with Analytics, channel owners, and Finance to understand data structure and key blind spots.
• Surface high-impact opportunities or risks with clear hypotheses and initial recommendations.
• Regularly synthesize inputs across paid media, retail, DTC, market signals, and customer behavior.
• Translate complex or incomplete data into clear narratives for leadership decision-making.
• Challenge assumptions across the growth organization with an outside-in perspective.
• Establish a consistent cadence of insight sharing with the executive team.
• Play a central role in shaping Hatch's growth strategy, contributing to annual planning and long-term investment decisions.
• Identify step-change opportunities across channels, customer segments, geographies, and new growth levers.
• Serve as a trusted thought partner to the executive team for ambiguous growth questions.
• Expand scope as Hatch grows, potentially including international expansion, new product categories, new audience strategies, and new revenue models.

Benefits

• 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)
• Meaningful equity
• 401(k) match (no vesting schedule!)
• 16 weeks of fully paid parental leave
• 16 free therapy sessions (for you + one other adult in your life)
• Financial support for family planning
• Remote office + monthly internet reimbursement
• Friends & family discounts on Hatch products
• Exclusive discounts on travel, entertainment, and top retail brands
• Spontaneous perks

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed