Senior Director, Growth Marketing – Organic Growth (SEO/GEO)

Datadog•San Francisco, CA

1d•$214,000 - $314,000•Hybrid

About The Position

Datadog is seeking a strategic, visionary, and results-oriented Senior Director, Growth Marketing – Organic Growth (SEO/GEO) to lead our organic acquisition strategy across traditional search engines and emerging AI/LLM platforms. This leader will own the vision, strategy, and operating model responsible for driving measurable growth in organic traffic and inbound pipeline through content programs, off-page authority, and AI/LLM discoverability initiatives. In this role, you will lead a team of organic growth specialists, while partnering closely with Website Experience, Product Marketing, and Engineering teams. You will define Datadog's long-term organic growth strategy, establish investment priorities, and ensure the organization is positioned to win across an increasingly complex discovery ecosystem. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

Requirements

Widely recognized as a thought leader in modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery.
10+ years of SEO/Growth Marketing leadership experience in a B2B or high-growth tech environment
Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
Strong understanding and perspective of how traditional search is evolving
Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

Responsibilities

Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
Lead, coach, and develop a high-performing team
Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog.