Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing

BNY • New York, NY

2d

About The Position

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing to join our Client Marketing team. This role is located in New York City, New York
In this role, you’ll make an impact in the following ways: .

Requirements

• 15+ years of client marketing
• Experience with B2B and B2B2C marketing programs
• Highly analytical mindset and attention to key metrics
• Ability to run experiments and continuous testing in order to optimize performance
• Agile approach to growth marketing and the ability to punch through ambiguity
• Overall track record of professional and academic success
• Experience in building, leading and motivating teams while collaborating in a matrixed organization

Responsibilities

• Strategic Marketing Leadership
• Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals
• Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
• Client Acquisition & Retention
• Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
• Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
• Brand Positioning & Thought Leadership
• Establish and enhance the firm’s brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
• Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees