Senior Director, Global Integrated Marketing

Neogen Corporation•Oakdale, MN

3d•Hybrid

About The Position

Neogen is seeking a Senior Director, Global Integrated Marketing to lead and unify a global marketing engine across communications, digital marketing, customer segment marketing, and creative campaign execution. This Director-level leader will shape a customer-centric, data-driven go-to-market approach that strengthens brand leadership, accelerates demand generation, and improves commercial effectiveness across global regions and customer segments. This role location may be flexible, with Oakdale, Minnesota preferred.

Requirements

12+ years of progressive marketing leadership experience, preferably within global, matrixed organizations.
Demonstrated success leading integrated marketing functions spanning communications, digital, creative, and customer or segment marketing.
Proven ability to drive commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance.
Experience building, refining, or scaling global marketing operating models, processes, and performance frameworks.
Strong executive leadership, storytelling, stakeholder management, and cross-functional collaboration skills.
Experience in B2B, regulated, or science-based industries preferred, such as food safety, animal health, diagnostics, life sciences, or related sectors.

Responsibilities

Lead and evolve the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support measurable business growth.
Oversee and develop global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative/campaign execution, including global and regional matrix teams.
Partner with portfolio, commercial, and regional leaders to build customer segment-led campaigns, content strategies, and activation playbooks that support pipeline development and sales effectiveness.
Drive creative excellence and brand consistency through global content strategy, scalable asset models, creative standards, and effective brand governance.
Ensure digital marketing capabilities-including paid media, marketing automation, SEO/SEM, ABM, web properties, and analytics-are integrated into campaign and segment strategies.
Serve as a central orchestrator across marketing, sales, regions, portfolio management, and innovation teams to align global strategy with regional execution and improve speed to market.