Senior Director, Global Applications Marketing, Smart Home IoT/ Edge AI

Infineon•San Jose, CA

46d•$226,480 - $329,010•Onsite

About The Position

We are seeking a Senior Director, Global Applications Marketing to lead and scale our Smart Home & Consumer business. Reporting directly to the head of the organization, this role carries end-to-end global responsibility for application marketing, G2M, strategic positioning, and execution across key growth segments. This leader will define and drive global application strategies, shape differentiated value propositions, and ensure strong alignment between product roadmaps, customer needs, and market opportunities. The role requires a proven global leader capable of managing senior, geographically distributed teams while influencing cross-functional stakeholders across regions and divisions.

Requirements

Proven global leadership experience in semiconductor, electronics, or adjacent industries
Demonstrated success leading large, geographically distributed teams, including senior leaders
Strong track record in applications marketing, product marketing, or system solutions leadership
Ability to operate at both strategic and execution levels, translating vision into results
Deep understanding of Smart Home, Consumer, IoT, or Edge applications and ecosystems
Experience driving global strategies across diverse markets and regulatory environments
Accountable for the performance and results of multiple related units, ensuring shared ownership across teams
Develops plans across business, production, operations, and organizational priorities, delivering outcomes in fast-changing business and/or regulatory environments
Controls resources and supports policy formation within the area of responsibility, promoting transparent and equitable decision-making
Makes decisions guided by resource availability and functional objectives, balancing competing priorities thoughtfully
Applies innovative problem-solving, looking beyond existing methodologies and their own discipline to define and resolve complex problems
Leads and develops large, potentially diverse teams of managers and/or senior professionals, fostering an inclusive and supportive culture
Provides input to functional/departmental strategy, aligning execution with broader organizational goal
Strong analytical and problem-solving skills, with an ability to navigate complex, cross-functional challenges
Expertise in market analysis, value proposition development, and pricing strategies
Excellent stakeholder management and influencing skills across global organizations
Passion for building inclusive, high-performing team

Responsibilities

Own global accountability for performance and results across Smart Home & Consumer applications and marketing
Owns end-to-end application roadmap for business-critical applications, including ongoing commercial assessment and alignment to the product roadmap
Sets application strategy and develops application content for bluebooks, grounded in strong understanding of application use cases
Lead a high-impact global organization, including multiple senior direct reports, fostering a culture of accountability, inclusion, and high performance
Drive cross-regional alignment to ensure consistency in strategy execution while enabling regional market agility
Defines the full Infineon offering (products, software, services, ecosystem partners), supports go-to-market (G2M) activities, and engages with standardization authorities to assess business impact
Own the end-to-end global application roadmap for business-critical use cases, including commercial assessment and prioritization
Translate customer and application requirements into compelling value propositions and system-level solutions
Develop application blueprints, reference designs, and solution narratives grounded in deep understanding of end-use markets
Identify and scale strategically important, fast-growing applications globally
Lead global market and competitive analysis, synthesizing regional insights into actionable strategies
Define value drivers, pricing frameworks, and differentiation strategies across applications
Shape Infineon’s positioning as a trusted system partner in Smart Home & Consumer ecosystems
Drive global go-to-market (GTM) strategy and execution in close collaboration with sales, product lines, and regional teams
Define the full solution offering (hardware, software, services, ecosystem partnerships)
Engage with key customers, partners, and industry bodies/standardization organizations to influence market direction and unlock growth
Ensure strong resource allocation, prioritization, and execution discipline across global teams
Balance strategic initiatives with operational delivery, driving measurable business outcomes
Lead organizational planning, capability building, and talent development at a global scale