Senior Director, Franchise

Bridge • ,

4d • $165,000 - $180,000 • Remote

About The Position

Bridge is a people-based data and customer acquisition platform that gives brands deterministic, person-level identity and attribution — a neutral infrastructure layer that connects advertising investment to real customers and real outcomes. This Senior Director in our sales team will build a book of business in the franchise category. We’re hiring a builder and hunter to define Bridge’s franchise go-to-market, open the category, and win marquee relationships across QSR, fitness, home services, beauty & wellness, hospitality, healthcare/dental, and multi-unit retail. Franchise is among the most attractive and underserved markets in people-based marketing. National brands and local owner-operators share the same customer-acquisition problem, yet lack a neutral, deterministic way to tie media to in-store and online conversion across hundreds or thousands of locations. You’ll own that thesis end to end — from first outbound, to signed logo, to the repeatable playbook that turns wins into a category.

Requirements

• A demonstrable track record of net-new business development — you’ve opened categories, landed logos, and built a pipeline.
• Deep familiarity with the franchise / multi-location landscape: franchisor–franchisee dynamics, national ad funds and co-op marketing, local store marketing, and the tension between brand and local control.
• Fluency in data-driven and people-based marketing, identity, and attribution; comfort selling infrastructure and platform value rather than agency services.
• Consultative, executive-level selling skills and the credibility to be a thought partner to CMOs, VPs of Marketing, and franchise development leaders.
• A genuine builder’s temperament — energized by defining the path to your own quota.
• 10+ years in business development or enterprise sales, ideally spanning martech, adtech, data, or media, with franchise or multi-location exposure.

Nice To Haves

• An existing network of franchisor, franchisee, or franchise-agency relationships is a strong plus.

Responsibilities

• Establish Bridge’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co-ops, and supporting agencies that represent Bridge’s highest-value opportunity.
• Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go.
• Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line-of-business and decision-maker level.
• Provide thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, aligning Bridge’s platform with each brand’s growth objectives and regulatory/privacy requirements.
• Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships.
• Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi-year relationships.
• Turn client performance data into plain-language insights that drive deeper adoption and increased spend.
• Partner with Bridge’s data, product, client success, and technical teams to scope and deliver franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and custom data partnerships.
• Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge’s product priorities.
• Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge’s editorial and thought-leadership channels.
• Lead business reviews, planning sessions, and hosted events with key clients and their teams.
• Establish the internal connections across Bridge that ensure seamless cross-functional support as the category scales — and lay the foundation for the team you’ll eventually build.

Benefits

• Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs.
• Telehealth access included.
• Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• 401(k) with company match to help you build long-term financial security.
• Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed