Senior Director, Franchise Operations
About The Position
The Coca-Cola Company is seeking a dynamic and experienced Franchise Leader to serve as the primary point of contact and partner to Coca-Cola Beverages Florida (Coke Florida), the 3rd largest privately held bottler and 6th largest independent bottler. This role is responsible for representing the total region portfolio and stewarding the development of Coca-Cola brands, aiming to grow revenue, volume, share, and transactions in partnership with Coke Florida. The ideal candidate will have experience in bottling operations and/or Franchise Leadership, with a strong ability to build relationships and execute strategies across the network.
Requirements
- Bachelor’s degree required; master’s degree preferred.
- 7-10 or more years in a CPG organization responsible for direct sales, key accounts, or franchise management with P&L responsibility.
- Experience as a Business Partner with Bottler or manufacturing experience in the Food and Beverage industry.
- Experience with annual business planning, forecasting, customer, and distributor management.
- Demonstrated track record for delivering positive revenue results.
- Candidates must be located in or willing to relocate to Tampa, Florida.
- Bilingual fluency in Spanish is a plus!
Nice To Haves
- Master's degree
- Bilingual fluency in Spanish
Responsibilities
- Serve as a strategic business partner to Coke Florida, tracking and analyzing performance, extracting insights, and presenting business recommendations.
- Steward data and performance insights, and opportunities through optimal system and performance management routines.
- Act as a liaison between bottlers and the 'Center' for commercial plans, building capabilities and operationalizing strategies, processes, and platforms.
- Partner with the Senior Director of Commercial on the development of the Annual Business Plan (ABP) and Joint Business Plan (JBP).
- Analyze and synthesize market data, performance metrics, and customer insights to build business cases and inspire growth opportunities.
- Use storytelling to translate data into actionable recommendations, fostering alignment with franchise partners.
- Act as a trusted partner to Coke Florida, identifying growth opportunities and developing plans to unlock revenue potential.
- Lead performance management routines, including reporting on revenue, volume, share, transactions, and execution objectives/metrics.
- Operationalize commercial strategies, frameworks, processes, and platforms to drive local market execution excellence.
- Ensure distribution capability efficiencies, outlet execution, and expansion benchmarks are met.
- Monitor market trends and competitive activities, providing insights to Bottler and local associates.
- Collaborate with franchise peers and bottlers on contingency plans to deliver annual business plan performance.
- Standardize a common approach to capability.
- Partner with the bottler to assess capabilities against commercial strategies and objectives, identify gaps, and develop action plans.
- Coordinate training/development to enable more effective processes, scorecards, and business routines.
- Steward the planning process with the franchise commercial director.
- Manage governance agreements and routines.
- Manage discretionary budgets based on regional needs.
Benefits
- Medical insurance
- Financial benefits
- Other benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
