Senior Director, Event Experience Design & Production

Bentley Systems • Remote, CA

4d • Remote

About The Position

This role owns the end-to-end design of Bentley’s flagship event experiences spanning expo environments, keynote and breakout content, and the connective narrative that brings them together. You will architect how Bentley shows up across the entire attendee journey: from mainstage moments through the show floor and into post-event engagement, ensuring every element is intentional, integrated, and driving business impact. This is a build role. You will establish the frameworks, standards, and operating model for how we design and deliver event experiences globally, initially working through agency partners and evolving into a scaled internal capability over time.

Requirements

• 10–15+ years of experience leading experience design, content strategy, and/or production for large-scale B2B events
• Proven experience owning both expo environments and mainstage content strategy as part of a unified experience
• Deep expertise in live production and staging, including high-stakes keynote environments
• Experience building frameworks, playbooks, and operating models across matrixed organizations
• Strong executive presence with the ability to translate vision into execution and influence senior stakeholders
• Demonstrated ability to lead through influence and collaboration, not just direct authority
• Experience managing and directing agencies and external partners at a high level
• A track record of delivering experiences that drive measurable business outcomes, not just attendance
• Comfort operating in a build phase environment with evolving structure and high expectations

Nice To Haves

• You are equal parts strategist, storyteller, and operator: someone who can zoom out to define the narrative architecture of an event and zoom in to ensure every detail delivers against it.
• You’ve led complex, cross-functional programs where product marketing, brand, sales, and events intersect—and you know how to align them without slowing momentum.
• You are comfortable building from scratch: creating structure where it doesn’t exist, bringing clarity to ambiguity, and elevating both the thinking and the execution of the work.

Responsibilities

• Define the end-to-end attendee journey, ensuring a cohesive narrative across expo, content, and digital touchpoints
• Lead expo environment strategy, including zoning, storytelling, wayfinding, and integration of product and industry narratives
• Translate complex platform and infrastructure stories into clear, physical, and immersive experiences
• Ensure consistency and connection across all experience layers from show floor to stage to supporting content
• Use AI to analyze prior year registration and session attendance data to inform zone design and narrative sequencing.
• Prototype attendee journey maps by persona before physical commitments are made.
• Architect mainstage and breakout content frameworks that elevate clarity, engagement, and audience flow
• Partner with Product, Brand, Sales Enablement, and Marketing to translate strategy into compelling stage narratives
• Synthesize speaker research, prior talks, and industry context into preparation briefs. Identify content gaps across the session schedule by audience segment or product story. Score and filter breakout session abstracts against defined criteria at scale.
• Establish scalable content standards and repeatable formats across flagship and global events
• Guide executive storytelling, speaker preparation, and overall narrative cohesion
• Own end-to-end production operations across mainstage, breakouts, and supporting environments
• Lead rehearsal strategy, show calling, AV, and live execution across complex, high-stakes events
• Generate production playbooks and run-of-show documentation from standardized templates. Flag scheduling conflicts, transition risks, and resource overlaps across multi-stage events.
• Direct and manage agency partners as an extension of the team, ensuring quality, consistency, and accountability
• Establish the experience design and production operating model for Bentley events globally
• Define roles, workflows, and collaboration models across Events, Brand, Product, and Field Marketing
• Where appropriate, apply enterprise-grade AI tooling with appropriate data governance and security guardrails across the event lifecycle to improve speed, quality, and strategic impact. Use cases include attendee journey research and persona development, speaker briefing preparation, content gap analysis, abstract scoring, production playbook generation, post-event feedback synthesis, and experience effectiveness reporting.
• Build and scale a high-performing internal team over time, starting with a lean structure supported by agencies
• Act as the single point of integration across internal stakeholders and external partners
• Partner with Sales, Product, and Customer & Community Marketing to ensure experiences drive pipeline, adoption, and engagement
• Integrate customer voices and industry stories across the event experience (stage, expo, and content)
• Design experiences that extend beyond the event, supporting post-event follow-up and conversion
• Process post-event attendee feedback at scale to surface themes and experience gaps. Synthesize session engagement, survey sentiment, and pipeline data into experience effectiveness reporting. Segment post-event leads by attendee behavior to enable more targeted follow-up outreach.
• Define and track experience effectiveness, using both qualitative and quantitative inputs to continuously improve

Benefits

• An attractive salary and benefits package.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed