Design Director, Core Experience

Block•Bay Area, CA, United States of America, CA

1d•$304,500 - $456,700•Hybrid

About The Position

The Core Experience design team shapes the future of Cash App by defining the fundamental flows, frameworks, and surfaces that tens of millions of customers rely on every day. We are a team that drives the strategic step-changes pushing our product forward. As the Design Lead for Core Experience, you will report to Cam Worboys (Head of Product Design, Cash App and Afterpay) and lead a team of 10+ designers. This is a hybrid player-coach and DRI role: you will set an exceptionally high craft bar while staying hands-on with the most critical work. You will partner with senior leadership across product, engineering, and research to define long-term vision, drive roadmaps, and ship experiences that redefine what a financial product can feel like.

Requirements

12+ years of experience in product design with a portfolio demonstrating exceptional craft, taste, and ability to make complex systems feel simple
Track record leading design teams, including experience as a player-coach — directing strategy while personally driving critical projects
Demonstrated ability to craft long-term vision and customer-focused strategies for products at scale
Deep expertise in designing consumer financial products or similarly complex, trust-dependent systems
Outstanding partnership and communication skills that inspire alignment across senior leadership, product, engineering, and research
Experience attracting, developing, and retaining strong design talent
Portfolio: Please submit a link to your portfolio as part of your application. be sure to include the password, if necessary.

Responsibilities

Define and uphold craft excellence for Core Experience — staying close to the details, leading critique, and ensuring every shipped experience meets the highest quality bar
Drive long-term vision, strategy, and roadmaps in partnership with senior product and engineering leadership
Lead and grow your team — mentoring designers, fostering accountability, and developing people across career stages and disciplines
Get hands-on with the most complex, ambiguous design challenges while empowering your team to deliver exceptional work independently
Build trusted partnerships with senior cross-functional peers, championing Design as a critical driver of business strategy
Drive adoption of emerging tools and AI-driven approaches that accelerate your team's craft and velocity