Senior Director, End User Business Development- Education

ASSA ABLOY • Austin, TX

9d • Remote

About The Position

The Senior Director of Education is responsible for setting and executing the overall business development, go-to-market (GTM), and people leadership strategy for HID’s Education verticals across North America. This role owns revenue growth, market expansion, and strategic account engagement while leading and developing a large, high-performing team aligned to commercial end-user markets. The Senior Director partners closely with PACS sales, Sales Engineering, Marketing, Product, Channel, and Technology teams to deliver integrated access control and mobile-enabled security solutions. Success in this role requires deep market expertise, strong executive presence, and proven ability to lead complex, cooperative selling environments.
HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions. This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.

Requirements

• Bachelor’s degree required.
• 10+ years of experience in physical security, access control, or enterprise security solutions.
• Minimum of 5 years of people management experience.
• Proven experience leading and scaling large, high-performing teams (12+ individuals).
• Strong understanding of enterprise PACS environments, including traditional access control and Mercury-based architectures.
• Demonstrated success driving complex sales motions involving multiple stakeholders and long sales cycles.
• Executive-level communication skills with the ability to engage CIOs, CISOs, Facilities, Operations, and line-of-business leaders.
• Willingness and ability to travel extensively across North America.

Nice To Haves

• MBA or advanced degree.
• Experience selling into Education verticals (K‑12, Higher Education, or large campus environments).
• Exposure to mobile credentials, digital identity, or cloud-enabled access strategies.
• Demonstrated experience influencing product or technology roadmaps.

Responsibilities

• Owning and executing the end-to-end Education vertical commercial strategy across North America.
• Driving revenue growth, pipeline development, and deal execution across assigned Education segments.
• Leading, coaching, and developing a team of 12+ direct and indirect reports to deliver sustained performance.
• Serving as the senior internal leader and external ambassador for HID within Education markets.
• Partnering cross-functionally to deliver scalable PACS, Mercury-based, and mobile-enabled access solutions.
• Defining Education vertical priorities, segmentation, and GTM focus aligned with HID PACS and Mercury platforms.
• Acting as the senior internal voice for Education markets, providing insight on customer needs, buying behaviors, and competitive dynamics.
• Ensuring HID solutions scale across enterprise, multi-site, and global education environments.
• Leading and developing Directors, Senior Business Development Managers, and Business Development Managers.
• Establishing performance expectations, KPIs, and individual development plans to drive accountability and growth.
• Partnering with Sales leadership and HR on hiring, onboarding, succession planning, and talent development.
• Fostering a collaborative, enterprise-focused selling culture across functions.
• Driving pipeline creation, opportunity progression, and revenue attainment across Education verticals.
• Leading strategy and execution for mobile engagement adoption, positioning mobile credentials as a natural extension of traditional PACS and Mercury systems.
• Ensuring commercial messaging highlights operational efficiency, security, scalability, and user experience.
• Directly supporting large, complex enterprise opportunities and engaging executive stakeholders as needed.
• Collaborating with Marketing on Education-specific messaging, thought leadership, and demand generation initiatives.
• Partnering with Product and Technology teams to influence roadmaps supporting large-scale education deployments.
• Strengthening relationships with consultants, system integrators, and strategic technology partners.
• Representing HID at industry events, customer briefings, and strategic partner engagements.

Benefits

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

What This Job Offers

• Job Type: Full-time
• Career Level: Senior