Sr. Director, End User Business Development- Commercial Markets

ASSA ABLOY • Austin, TX

8d • Remote

About The Position

The Senior Director of Commercial Markets is responsible for setting and executing the business development, people leadership, and go-to-market strategy for key commercial verticals across North America, including Technology, Financial Services, Commercial Real Estate, Retail, and Logistics. This role drives revenue growth, market expansion, and strategic account engagement while leading and developing a large, high-performing commercial markets team. The position partners closely with PACS Sales, Sales Engineering, Marketing, Product, Channel, and Technology teams to deliver integrated access control and identity solutions. Success requires deep market expertise, strong people leadership, and the ability to execute complex enterprise go-to-market strategies.

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo

Physical Access Control Solutions (PACS): HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions.

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions. Are you ready to make a difference? Join us and help shape the future of security.

Requirements

• Bachelor’s degree required.
• 10+ years of experience in physical security, access control, or enterprise security solutions.
• 5+ years of people management experience.
• Proven ability to lead and scale large, high-performing teams (12+ employees).
• Strong understanding of enterprise PACS environments, including traditional access control and Mercury-based architectures.
• Experience driving complex, multi-stakeholder sales cycles with long lead times.
• Ability to develop and execute go-to-market strategies across diverse commercial verticals.
• Executive-level communication and presentation skills.
• Willingness to travel across North America.

Nice To Haves

• MBA or advanced degree is preferred.
• Experience influencing product roadmaps and technology strategy in partnership with engineering teams is preferred.
• Familiarity with mobile credentials, digital identity, or mobile-enabled access strategies is preferred.
• Experience working with enterprise customers, global deployments, and matrixed organizations is preferred.

Responsibilities

• Defining and executing the end-to-end commercial markets strategy across assigned verticals.
• Leading, coaching, and developing a large, high-performing team aligned to commercial end-user markets.
• Driving pipeline development, revenue growth, and enterprise-level sales execution.
• Partnering cross-functionally to deliver scalable PACS, Mercury-based, and mobile-enabled access solutions.
• Owning and execute the overall commercial markets strategy across Technology, Financial Services, Commercial Real Estate, Retail, and Logistics.
• Defining vertical priorities, segmentation, and go-to-market focus aligned with HID PACS and Mercury platforms.
• Serving as the senior internal advocate for Commercial Markets, providing insight into customer needs, buying behaviors, and competitive dynamics.
• Ensuring HID solutions scale across enterprise, multi-site, and global commercial deployments.
• Leading, coaching, and developing 12+ direct and indirect reports, including Directors, Senior Business Development Managers, and Business Development Managers.
• Establishing clear performance expectations, KPIs, and development plans to drive accountability and engagement.
• Partnering with Sales leadership and HR on hiring, onboarding, talent development, and succession planning.
• Fostering a collaborative, inclusive, and performance-driven culture aligned to enterprise selling motions.
• Driving demand generation, pipeline growth, deal progression, and revenue performance across commercial verticals.
• Leading commercial strategy for mobile engagement adoption, positioning mobile credentials and digital identity alongside traditional PACS and Mercury systems.
• Ensuring value-based messaging connects security, operational efficiency, scalability, and user experience.
• Providing executive-level support on complex enterprise opportunities when required.
• Collaborating with Marketing to develop vertical-specific messaging, thought leadership, and demand generation programs.
• Partnering with Product and Technology teams to influence roadmap priorities for large-scale commercial deployments.
• Building and strengthening relationships with consultants, systems integrators, and strategic technology partners.
• Representing HID at industry events, customer briefings, and partner engagements.

Benefits

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential

What This Job Offers

• Job Type: Full-time
• Career Level: Senior