Senior Director, Ecommerce

V Opco LLC•New York, NY

14h•Hybrid

About The Position

The Senior Director, Ecommerce will lead the growth and optimization of Vince’s digital flagship, owning the end-to-end ecommerce experience and performance. This role is accountable for driving revenue, conversion, and customer lifetime value through enhanced site merchandising, digital product innovation, and data-driven decision making. This leader will partner cross-functionally across Marketing, Creative, Merchandising, Planning, Operations, and IT to deliver a seamless, brand-elevated customer experience. The ideal candidate brings strong commercial acumen, deep technical expertise, and a proven ability to lead and develop high-performing teams in a fast-paced, highly collaborative environment.

Requirements

12+ years of ecommerce experience across digital product, site merchandising, and performance optimization
Proven ownership of ecommerce KPIs and P&L responsibility
Strong experience with ecommerce platforms such as Salesforce Commerce Cloud (preferred)
Deep familiarity with analytics tools (e.g., Adobe Analytics) and experimentation frameworks
Demonstrated ability to operate within complex, highly integrated technical ecosystems
Strong leadership and influencing skills, with the ability to align cross-functional stakeholders at all levels
Excellent communication and project management skills, with a track record of delivering high-impact initiatives
Strategic thinker with an end-to-end mindset and proactively drives initiative through to completion
Entrepreneurial, results-driven, and highly collaborative

Nice To Haves

Salesforce Commerce Cloud (preferred)

Responsibilities

Own and evolve the end-to-end digital customer experience, with accountability for conversion, engagement, and revenue growth
Define and execute a comprehensive CRO roadmap, including UX enhancements, A/B testing, and emerging technology integrations
Lead the development of improved user journeys across navigation, product discovery, and checkout to optimize the path to purchase
Drive personalization and segmentation strategies to deliver relevant, brand-appropriate customer experiences that increase conversion and lifetime value
Establish the foundation for next-generation commerce, including AI-driven discovery, AEO, GEO, and emerging agentic shopping experiences—ensuring product data, content architecture, and site infrastructure are optimized for evolving search, discovery, and conversational interfaces
Partner with cross-functional teams to identify, prioritize, and deliver scalable digital capabilities and enhancements
Oversee site merchandising and content strategy, ensuring alignment with brand vision, seasonal priorities, and commercial goals
Translate product and brand strategies into compelling digital storytelling that blends content and commerce
Continuously optimize product presentation, assortment flow, and onsite messaging to drive engagement and sell-through
Build elevated, editorialized experiences that reinforce Vince’s positioning and brand expression
Own site analytics and performance reporting, translating insights into actionable strategies that drive measurable business impact
Monitor and optimize key KPIs including conversion rate, AOV, traffic, and customer retention
Leverage data to inform merchandising, marketing, and product decisions across the digital ecosystem
Build and lead a high-performing ecommerce team, fostering a culture of ownership, accountability, and continuous improvement
Champion a test-and-learn mindset with a strong bias for action and data-driven decision making
Mentor and develop team members, creating growth paths and elevating overall bench strength of the team

Benefits

Robust healthcare options for medical, dental, vision, flexible spending, and health savings account with employer funding
401(k) with employer match
Generous paid time off plans for vacation, sick, and personal, volunteer time, as well as company holidays
Hybrid and flexible work options available for roles that can be done remotely
Clothing allowance & merchandise discounts
$400 annual gym reimbursement
Monthly data/phone stipend for eligible roles
Mental health support tools and telehealth psychology and psychiatry
Family and caregiving benefits including a competitive paid parental leave program as well as supplemental infertility coverage
Life, accidental death & dismemberment, short-term disability, and long-term disability insurance
Supplemental hospital indemnity, specified disease, and accident coverage
Pre-tax commuter benefits including transit and parking
Discounted pet, home & auto, and legal insurance