Director, Ecommerce

BRAHMIN LEATHER WORKS LLC•Fairhaven, MA

2d•Hybrid

About The Position

For more than 40 years, Brahmin has been designing luxury handbags that spark confidence in the people who carry them. It all starts with a design. Each product is thoughtfully engineered for fashion and functionality. Then we hit the road to source the finest materials from around the globe. Directing the eCommerce team means not only managing daily operations but also being a steward of the company’s heritage. Your leadership will ensure that the brand’s values and standards are reflected in every digital touchpoint, helping to bring the company’s legacy to life in the modern marketplace. The Director of eCommerce is a senior, cross-functional leader responsible for driving the profitability and growth of the organization’s online sales channels. This role oversees the strategy, execution, and continuous optimization of all digital commerce activities, with a focus on increasing website traffic, improving conversion rates, maximizing average order value, and managing margin performance. This position is considered hybrid and requires in-office time located at our Corporate Headquarters in Fairhaven, MA.

Requirements

A bachelor’s degree in marketing, business, computer science, or a related field is required; a master’s degree is a plus.
5–7 years of experience managing eCommerce websites, with at least 5 years in a managerial capacity.
Extensive knowledge of Shopify functionality and optimization opportunities.
Deep understanding of internet best practices, digital marketing, SEO, SEM, PPC, and CRM.
Demonstrated ability to specify and communicate technical requirements to development teams.
Experience with web analytics tools, CMS platforms, and eCommerce technologies.
Proven experience in managing and optimizing PPC campaigns, backlinking strategies, and digital marketing initiatives.
Strong analytical skills with the ability to compile, interpret, and act on data related to search, conversion, spend, and creative performance.
Outstanding leadership, organizational, planning, problem-solving, and decision-making skills.
Excellent communication skills and the ability to work both independently and collaboratively across teams.
Experience managing third-party vendors and cross-functional teams.
Up-to-date knowledge of industry trends, competitor strategies, and emerging eCommerce tools and technologies.

Responsibilities

Ownership and management of the entire eCommerce function, including customer experience (design, aesthetics, content, navigation, information architecture, branding/marketing, performance, and functionality.
Achieve and exceed revenue and profitability targets through strategic planning and tactical execution.
Oversee and optimize the technical infrastructure of eCommerce platforms, ensuring robust, scalable, and secure operations.
Develop, implement, and monitor SEO (search engine optimization) strategies, analytics, and measurement methodologies to drive organic growth.
Monitor and analyze key performance indicators (KPIs) such as traffic, sessions, conversion rates, sales, and customer satisfaction. Identify and roadmap areas that require improvement.
Provide thought leadership in SEO, SEM (search engine marketing), PPC (pay per click), CRM (customer relationship), and digital marketing, driving innovation and process improvements.
Collaborate closely with marketing, design, creative, IT, and planning teams to ensure a unified approach to online business growth and build dynamic strategies to improve site and email performance.
Analyze eCommerce metrics, generate regular performance reports, and use insights to inform decision-making and strategy adjustments.
Lead the e-commerce team, providing guidance, support, and motivation to achieve defined targets. Provide mentorship for further career growth for individuals and teams
Identify new revenue opportunities and areas for business development through ongoing market and industry trend analysis. Remain agile to respond to important strategic industry shifts.
Working with internal and external teams, the Director will oversee the design, functionality, and user experience of the e-commerce website, ensuring it is optimized for session performance, usability, and improved conversion
Establish and manage budgets, P&L, and resource allocation for eCommerce initiatives to support the strategic initiatives to drive sales and achieve profitability targets.