Director, eCommerce

Norwegian Cruise Line Holdings Ltd.•Miami, FL

About The Position

The Director, eCommerce is responsible for leading the strategy, execution, and optimization of Regent Seven Seas Cruises’ website RSSC.com and email marketing program. This role drives lead generation growth, digital engagement, user experience excellence, and lifecycle performance while managing a high-performing eCommerce and email team. As the marketing lead for website operations, personalization, marketing automation, and digital servicing experiences, this role connects customer data strategy with content, experience, and technology execution. The Director supports and leads execution of marketing-side planning for platform evolution and migration, in close partnership with the Sr. Director, Consumer Marketing & eCommerce and technology teams to modernize Regent’s digital ecosystem.

Requirements

Bachelor’s degree in Marketing, Business, Digital Media, or related field required; MBA or advanced degree preferred.
8-12+ years of progressive experience in eCommerce, digital marketing, or lifecycle marketing leadership, preferably within luxury travel, hospitality, or high-consideration purchase environments.
Proven experience leading cross-functional digital initiatives and managing high-performing teams.
Deep understanding of eCommerce ecosystems, including CMS, CRM, ESP/marketing automation, CDP, personalization platforms, and reservation systems.
Demonstrated ability to understand how data flows between systems and how business rules, segmentation logic, and booking triggers drive lifecycle execution.
Strong data-driven decision-making capabilities with experience leveraging analytics, testing frameworks, and performance dashboards.
Demonstrated ability to drive performance optimization and operational excellence.
Exceptional cross-functional collaboration and influence skills within matrixed organizations.
Strong background in digital content strategy with demonstrated experience maintaining brand voice, editorial accuracy, and high production standards across web and email channels.
Exceptional written communication skills with strong editorial judgment and meticulous attention to detail.
Executive presence with the ability to communicate complex digital concepts clearly and concisely
Strong organizational and prioritization skills with a disciplined, process-oriented leadership style.

Nice To Haves

Experience leading or supporting CMS, enterprise-level email service providers, marketing automation platforms, or digital platform migrations strongly preferred.

Responsibilities

Lead the overall eCommerce and lifecycle marketing strategy for RSSC.com and email marketing, aligning digital performance with lead generation and engagement growth objectives.
Oversee day-to-day operation and performance of RSSC.com as both a demand generation engine and a guest self-service platform, ensuring excellence in UX, content, and functionality.
Direct a high-performing eCommerce and email marketing team, instilling performance rigor, disciplined prioritization, and operational excellence.
Drive data-informed optimization of digital performance, including lead generation growth, engagement metrics, UX ratings, personalization initiatives, and A/B testing programs.
Own the digital content and merchandising strategy for the website in partnership with Brand and Creative, balancing luxury storytelling with conversion performance.
Serve as marketing approver for all website and email content, ensuring accuracy, brand alignment, regulatory compliance, and adherence to Regent’s luxury voice and visual standards.
Oversee lifecycle email marketing and automation strategy, including segmentation, personalization, triggered communications, and cross-channel orchestration.
Lead marketing-side roadmap planning for CMS, reservation system integrations, and digital platform evolution, translating brand and commercial needs into clear technical requirements.
Serve as primary marketing liaison to technology and development teams, influencing prioritization, advocating for resources, and ensuring brand objectives are represented in platform enhancements and migrations.
Lead marketing planning and execution for upcoming platform migrations, including defining requirements, supporting vendor evaluation, overseeing transition strategy, and redesigning lifecycle architecture post-migration.
Partner cross-functionally with Brand, Revenue Management, Sales, Reservations, Hotel Operations, IT, MarTech, Legal, and Analytics to align digital initiatives with broader business objectives.
Present performance insights and strategic recommendations to senior marketing leadership, demonstrating executive presence and data-driven decision-making.
Continuously evaluate competitive luxury travel digital experiences and emerging technologies to inform innovation and long-term strategic direction.