Senior Director, Digital

Empower Strategies•Arlington, VA

1d•Hybrid

About The Position

Empower Strategies Consulting is seeking a creative and driven Senior Director to join an expanding Digital Strategy practice. This individual will play a key leadership role in developing innovative digital campaigns, managing client relationships, and helping high-profile advocacy organizations and public affairs clients achieve measurable results. The firm is a full-service public affairs and strategic communications firm based in Arlington, Virginia, partnering with advocacy organizations, corporations, campaigns, and mission-driven clients to deliver integrated communications strategies spanning public affairs, corporate communications, digital strategy, advertising, and media buying.

Requirements

8+ years of relevant experience in digital marketing, public affairs, public relations, political campaigns, or related fields.
Previous public affairs or public relations agency experience is required.
Advanced writing and editing skills, including experience developing materials for senior-level stakeholders and a strong understanding of AP Style.
Experience utilizing digital and social media platforms to support advocacy, public affairs, and integrated communications campaigns.
Demonstrated success developing digital strategies, managing client relationships, and delivering measurable campaign results.
Experience leveraging AI tools to improve workflows and operational efficiency while adhering to company guidelines and best practices.

Nice To Haves

Familiarity with Adobe Creative Suite is a plus.

Responsibilities

Developing and executing comprehensive digital strategies for public affairs and advocacy clients, identifying opportunities to maximize campaign performance and achieve client objectives.
Serving as a trusted advisor to clients by managing day-to-day relationships, expanding existing accounts, and contributing to new business development through strategic proposals and presentations.
Leading and mentoring a team of digital strategists, ensuring successful execution across multiple client engagements while fostering professional growth and collaboration.
Partnering with the Creative team to develop compelling visual assets, including branding materials, one-pagers, digital advertising creative, social media graphics, and campaign collateral.
Collaborating with the Digital Advertising team to develop media strategies, launch campaigns, monitor performance, and deliver insightful client reporting.
Working cross-functionally with internal teams to ensure digital initiatives are executed efficiently, on schedule, and aligned with broader client objectives.