Senior Director/VP, Digital

Burson•Toronto, ON

7d•Hybrid

About The Position

Burson, part of WPP, is a global communications leader focused on creating value for clients through reputation. They utilize specialized teams, leading technologies, and creative approaches to help brands redefine reputation as a competitive advantage. WPP is a global growth partner for leading brands, combining media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel, powered by their agentic marketing platform, WPP Open. This role is for a highly collaborative and strategic Senior Director, Digital, who is an expert in social and digital, translating vision into action at the intersection of social-first strategy, creator culture, and digital innovation. The position reports to the SVP, National Lead, Digital, and is responsible for operationalizing the SVP's vision, leading the execution of digital and social strategies, and overseeing a growing team.

Requirements

10-12 years of experience in digital marketing, social media, and influencer relations (ideally within an agency environment).
Proven experience managing and mentoring a team of direct reports.
Strong operational skills, with a track record of successfully managing project budgets, timelines, and resource allocation.
Excellent client-facing communication and relationship-building skills.
A collaborative mindset—someone who thrives as a key partner and executor to a practice leader.

Responsibilities

Partner closely with the SVP, National Lead, to build digital, social, and influencer strategies, ensuring they are executed flawlessly and align with clients’ business objectives.
Keep a pulse on digital trends, emerging platforms, algorithm shifts, GEO best practices, and creator economy dynamics, finding impactful ways to integrate them into client campaigns and programs.
Serve as a trusted digital partner to client contacts, guiding them through the execution of digital campaigns, influencer programs, and social strategies.
Implement attribution and measurement frameworks to track and prove the ROI of digital and social campaigns to clients.
Manage daily workflows, resource allocation, and campaign budgets across the digital portfolio to ensure profitability and on-time delivery.
Foster seamless collaboration between the digital team and internal partner teams (PR, Creative, Strategy, Intelligence) to ensure integrated and agile campaign execution.
Participate in the development of digital/social strategies and support the presentation of winning proposals.
Manage, mentor, and inspire the day-to-day work of a high-performing team of digital and social specialists, fostering a collaborative, supportive, and growth-oriented culture.
Champion the digital practice internally, helping to educate the wider agency on digital capabilities and workflow integration.