Digital Director

M Booth • New York, NY

3d • $106,000 - $135,000 • Hybrid

About The Position

M Booth is seeking a Digital Director to join their Consumer Lifestyle Team. This role will support the rapidly growing Lifestyle practice, working on a range of consumer brands in the food/beverage, home, travel, and wine/spirits sectors. The ideal candidate will be passionate about creativity and thoughtful strategy, with the ability to be both nimble and intentional to deliver exceptional work. This position offers an opportunity to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer, and digital work.

Requirements

• 6+ years of experience working in digital and social media, in an agency setting or in-house
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots with onset experience
• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
• Has experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content lo-fi reels and collaboration content)
• Excellent written, verbal communication and presentation skills
• Excels at client service and providing strategic, thoughtful counsel
• A great manager, good mentor and an organized, communicative project leader
• Good at time and project management
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Can stay centered and work effectively in a fast-moving environment

Nice To Haves

• Has knowledge about the paid social space, but not a must
• Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing
• Strong understanding of how digital and social media fit into the broader marketing mix

Responsibilities

• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
• Build tailored digital and social playbooks that combine earned, and organic strategies, ensuring brands show up authentically.
• Stay obsessed with social trends—from TikTok sounds to Instagram aesthetics—and translate memes, moments, and behaviors into meaningful brand activations.
• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
• Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.
• Serve as day-to-day client lead on all things social, not only answering incoming communications but anticipating needs.
• Provide counsel to clients on staying culturally relevant and platform-optimized.
• Be visible to clients, presenting campaign ideas, strategic recommendations, and performance insights in meetings, emails, or on-camera.
• Mentor and inspire team members, fostering innovation and growth across the department.
• Partner with third-party vendors to ensure seamless execution of campaigns.
• Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.
• Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.
• Establish KPIs and measurement frameworks to evaluate campaign success across platforms.
• Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.
• Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed