Senior Director, Digital & Omnichannel Strategy

SpringWorks Therapeutics•Boston, MA

3d•Hybrid

About The Position

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for. The Senior Director, Digital & Omnichannel Strategy is a critical leadership role within the US Rare Tumors Commercial organization, accountable for delivering data-driven, customer-centric engagement across a portfolio of three brands. This leader sits at the intersection of brand strategy, customer experience, and digital innovation, translating business objectives into orchestrated, AI-enabled omnichannel strategies across HCP and patient audiences. They ensure all touchpoints deliver connected, measurable, and high-impact experiences aligned to brand priorities and customer needs. As a member of the US Rare Tumors Marketing Leadership Team, reporting to the VP of Marketing, this role serves as the omnichannel architect for the portfolio—driving launch excellence, accelerating speed-to-market, and scaling capabilities through close partnership with Brand, Sales, Medical, Market Access, IT, Data & Analytics, and agency partners.

Requirements

Bachelor's degree (business or related disciplines)
10+ years of experience in pharmaceutical/biotech commercial, marketing, digital, or omnichannel roles, including launch experience in specialty, oncology, or rare disease
Proven ability to translate brand strategy into omnichannel engagement, including launch planning, journey design, and execution across HCP and patient audiences
Strong expertise in end-to-end omnichannel strategy and execution (segmentation, channel mix, personalization, optimization)
Deep knowledge of digital marketing and MarTech ecosystems, including CRM/automation, web, media, social, SEO/GEO, analytics, and content operations
Experience partnering with Data, Analytics, and IT teams to enable measurement, data activation, and AI-driven capabilities
Strong leadership and influence skills, with success operating in a matrixed environment and managing cross-functional teams and agencies
Ability to serve as a strategic omnichannel thought partner, shaping experience design and engagement strategy aligned to brand objectives
Solid understanding of pharmaceutical regulatory, legal, and compliance requirements
Demonstrated ability to drive execution, manage complexity, and deliver in fast-paced environments
Proven track record of leading change, fostering innovation, and scaling new capabilities

Nice To Haves

MBA or other advanced degree preferred

Responsibilities

Serve as the strategic omnichannel lead, translating brand objectives into integrated HCP and patient engagement strategies
Act as the digital experience architect, guiding teams on journey design, channel mix, and content sequencing
Define and evolve omnichannel roadmaps aligned to portfolio priorities and go-to-market strategy
Ensure strategies are customer-centric, insight-driven, and tied to measurable business outcomes
Translate brand positioning and assets into end-to-end omnichannel launch plans (segmentation, journeys, channel mix, content sequencing)
Ensure all touchpoints—from unbranded awareness to branded conversion—are aligned, connected, compliant, and measurable
Design journeys that accelerate adoption and create seamless experiences across field, digital, and media channels
Partner with Brand teams to align engagement strategy with customer needs and market dynamics
Design engagement strategies leveraging next-best-action to optimize channel, content, cadence, and targeting
Enable shift from campaigns to always-on, personalized omnichannel engagement
Identify and scale opportunities to apply AI, advanced analytics, and emerging capabilities
Drive innovation in content activation and customer orchestration at scale
Ensure measurement readiness (tagging, tracking, analytics) from planning through execution
Partner with Data & Analytics and IT to enable data integration, activation, and performance visibility
Define KPIs, dashboards, and test-and-learn frameworks to continuously optimize engagement
Drive accountability for performance, ROI, and continuous improvement
Lead cross-functional execution across Marketing, Field, Medical, Market Access, IT, and agencies
Establish efficient processes, governance, and ways of working to improve speed-to-market
Manage agency and partner ecosystems across media, content, and digital execution
Serve as a trusted advisor to senior leadership on omnichannel strategy and transformation
Scale repeatable frameworks and best practices across brands and launches
Stay ahead of digital, AI, and omnichannel trends (personalization, SEO/GEO, emerging channels)
Evaluate and scale new tools, platforms, and capabilities to enhance performance and experience
Elevate digital and omnichannel fluency across Brand teams
Define and evolve the long-term omnichannel capability roadmap