Senior Director, Digital Media - Growth Marketing (Paid & CRM)

Walmart • Bentonville, AR

21h • Onsite

About The Position

Sam’s Club is on a bold growth trajectory — with a clear ambition to double our business and accelerate the value we deliver to tens of millions of members. We are in the midst of a major marketing evolution, redefining how we operate, how we show up, and how we drive impact. This is a pivotal moment for the organization — and a rare opportunity to help shape the future of marketing at one of the world’s most influential retailers, operating at Fortune #1 ecosystem scale. As Sr. Director, Channel Activation, you will lead the execution engine that turns strategy into measurable business outcomes. You are responsible for overseeing the full ecosystem of: Paid channels, Owned (non-paid) channels + CRM. Your mandate is clear: ensure every dollar invested and every member touchpoint drives meaningful impact across Net member growth (acquisition + retention), GMV growth, and Efficiency and quality (CPA, ROAS, LTV). This is a senior leadership role responsible for operating and evolving a critical growth engine for the business — translating strategy into performance at scale. Scope & How We Work: This role operates at the intersection of strategy, execution, and transformation — within a highly collaborative operating model. Channel mix & planning: Partner closely with Integrated Marketing Strategy & Planning (IMSP) to define optimal channel mix through quarterly and annual planning processes. Budget ownership: Deploy and optimize a significant paid media investment (~$300M) against defined goals, with ongoing weekly optimization accountability. Measurement: Collaborate with Marketing Intelligence, who lead measurement frameworks and KPIs, to drive performance and continuous improvement. Decision-making: Work in a highly matrixed environment where influence, partnership, and judgment are critical to driving the right outcomes. Success in this role requires both ownership of outcomes and the ability to operate effectively through cross-functional collaboration.

Requirements

• Bachelor’s degree in Marketing, Business, or related field and 7 years’ experience in marketing or related field OR 9 years’ experience in marketing or related field.
• 4 years' supervisory experience.
• Deep experience across both paid media and CRM/owned channels.
• A track record of driving measurable business outcomes at scale.
• Strong team leadership and experience building high-performing organizations.
• Experience working across complex, matrixed enterprises.
• A mindset grounded in data, accountability, and continuous improvement.
• Comfortable leading teams.
• Comfortable partnering with senior executives across functions.
• Comfortable managing large investments and driving business impact.

Nice To Haves

• Managing copy teams in a retail creative environment.
• Managing large editorial content campaigns in an online creative or related digital field.
• Working for or with creative agencies.

Responsibilities

• Scale and Accelerate Paid Channel Activation: Maximize the full scale and advantages of Walmart Inc. to drive efficiency and reach. Leverage first-party data, clean room capabilities, and advanced analytics to improve performance. Optimize across channels to drive full-funnel impact, not just lower-funnel outcomes. Continuously improve CPA, ROAS, LTV, and incremental business contribution.
• Build a Modern Relationship Engine for Owned Channels / CRM: Lead the business-side transformation of CRM into a high-performing growth engine. Evolve from campaign-based marketing to lifecycle-driven orchestration. Build and scale personalization across email, push, SMS, and in-app channels. Partner closely with personalization, product, and technology leaders to bring capabilities to life. Drive retention, engagement, and lifetime value through data, automation, and smarter decisioning.
• Create a Connected System for Paid + Owned Integration: Orchestrate seamless activation across paid and CRM touchpoints. Ensure consistent messaging, targeting, and measurement across channels. Partner across Strategy, Brand, Membership, eCommerce, and other teams to bring integrated plans to life.
• Agency & Partner Leadership: Serve as the primary senior leader across our AOR (Publicis Groupe) and key media/MarTech partners. Ensure partners are delivering against business outcomes. Unlock innovation, efficiency, and performance through strong partnership and accountability.
• Team Leadership: Lead two direct reports (Director, Paid and Director, CRM) and a team of ~25 marketers. Build a high-performing, accountable, and agile team. Set a high bar for quality, rigor, and execution. Develop talent and create clarity in a fast-moving, complex environment.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees