Senior Director Digital Marketing Innovation

Newrez•Fort Washington, NY

7d•Onsite

About The Position

Newrez is seeking a strategic marketing leader to serve as Senior Director, Digital Marketing Innovation. This is a highly collaborative, cross-functional role charged with building and leading an innovation roadmap to capitalize on emerging technology, platforms, and techniques. This role requires deep cross-functional collaboration, expertise in SEO/AEO, paid digital, CRO, and digital communications channels across customer lifecycles. The ideal candidate is highly experienced in digital marketing, and is deeply passionate about AI and emerging technologies, and the ways in which they can unlock business transformation and customer experience.

Requirements

Bachelor’s degree required; advanced degree (MBA or related field) preferred.
10+ years of progressive experience in digital marketing or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
Deep expertise in digital strategy across customer growth, engagement, and brand outcomes.
Strong understanding of marketing technology, marketing analytics, and experimental test design.
Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
B2C experience is essential, with B2B (or B2B2C) preferred.
Exceptional strategic thinking and execution skills with the ability to translate complex business goals into actionable digital strategies.
Passion and excitement around all things digital, AI, and innovation, with ability to balance worthwhile risks with long-term outcomes.
Comfort with failing fast to keep learning and iterating.
Strong leadership and team-building capabilities, highly resilient, with a focus on collaboration and cross-functional alignment.
Excellent verbal and written communication skills, with the ability to influence senior stakeholders and present to executive audiences.
Familiarity with compliance, privacy, and governance frameworks related to digital marketing and emerging technologies.
Employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator.

Responsibilities

Act as an AI and tech evangelist for the organization, and a beacon of modern digital marketing best practice.
Become a vocal contributor to the future of the Newrez martech stack and go-to-market approaches.
Identify and communicate digital marketing opportunities through a customer-first, data-driven lens – translating insights into narratives that earn leadership and partner buy-in.
Build and develop relationships across the organization – including Digital Marketing and the larger Commercial organization, Digital Product, Originations – to diagnose business needs that can be addressed through new and evolved digital marketing approaches.
Key areas of opportunity include SEO/AEO/GEO, Paid Digital, and CRO.
Evaluate and prioritize opportunities to create an actionable roadmap of meaningful initiatives; Develop business cases and establish success metrics to gain cross-functional support.
Develop a measurement and experimentation framework to measure success – and balance quick wins with long-term big bets to maximize resources and outcomes.
Directly lead select roadmap initiatives, while partnering cross-functionally on others.
Monitor performance, surface insights, risks, and recommendations to improve outcomes.