Senior Director, Digital Marketing

Sprout General Referrals

1d•$192,400 - $317,500•Remote

About The Position

Sprout Social is looking to hire a Senior Director, Digital Marketing to join the Revenue Marketing team. This is a senior leadership role at the intersection of strategy and execution, responsible for driving pipeline, revenue, and customer growth across Sprout’s full digital marketing engine. At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

Requirements

You are a data-obsessed digital marketing leader with deep expertise across paid media, web, and lifecycle channels in a B2B SaaS environment. You know how to set strategy and you know how to operationalize it. You bring executive presence and the communication skills to match - making complex performance data legible and compelling to peers and senior leadership alike. You’re close enough to the work to know when something’s off, and senior enough to know what to do about it.
12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software; marketing or customer experience technology backgrounds strongly preferred
5+ years of people management experience, including building and scaling multi-disciplinary digital marketing teams
Deep expertise in paid media strategy and execution, including hands-on experience managing six-figure monthly budgets across paid search, paid social, display, and programmatic channels
Demonstrated experience owning web and organic growth strategy, including SEO, AEO, conversion rate optimization, and web performance
Experience leading lifecycle and email marketing programs that drive engagement, pipeline, and expansion across multiple customer segments
Proven ability to own digital marketing forecasting and performance reporting, translating channel data into executive-ready insights and proactive recommendations
Strong experimentation mindset - you build test-and-learn frameworks, not one-off tests, and you know how to scale what works
Exceptional communication and executive presence - you can walk a CRO through a paid media dashboard and walk a CEO through what it means for the business

Nice To Haves

Experience supporting self-serve or product-led growth (PLG) motions, including conversion optimization across free trial or freemium funnels
Familiarity with modern martech stacks, including marketing automation, CDP, attribution, and analytics tooling
Background in high-growth public SaaS companies with exposure to external reporting requirements and investor-facing operating metrics
Experience partnering with or managing paid media agencies, including agency transitions and performance oversight

Responsibilities

Own and evolve Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing - driving measurable impact at every stage of the funnel for both our sales-led and self-serve businesses
Lead a team across three core functions: web and organic growth strategy (including SEO/AEO), paid media (paid search, paid social, display, programmatic, and third-party sponsorships), and lifecycle and email marketing
Manage significant paid media investment across channels with a bias for performance, rigor, and continuous optimization - bringing both strategic direction and hands-on accountability to channel execution when the moment calls for it
Partner closely with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine - ensuring channel strategy, audience targeting, and measurement are tightly integrated
Serve as a strategic partner to the VP of Revenue Marketing and peer leaders across Field Marketing, Brand, Product Marketing, and Customer Marketing - translating digital performance into clear executive narratives that drive investment decisions and shape integrated go-to-market execution
Own forecasting and performance reporting for digital channels, proactively surfacing risks, opportunities, and scenario recommendations to executive stakeholders before they ask
Build and maintain a culture of experimentation - establishing structured testing frameworks across paid, web, and lifecycle to drive compounding performance improvements over time
Champion attribution modeling and full-funnel measurement, ensuring the team has the data infrastructure, reporting clarity, and analytical rigor to operate with confidence
Attract, develop, and retain top digital marketing talent - building a high-performing, accountable team with a strong point of view and a bias for action

Benefits

Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
100% employer-paid Life and Disability insurance for your peace of mind.
A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Up to 16 weeks of paid leave for new parents to support you in expanding your family.
A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.