Senior Director, CRO & Landing Page Strategy

Lunar Solar Group

1d•$130,000 - $160,000•Hybrid

About The Position

Lunar Solar Group is seeking a Sr. Director of CRO & Landing Page Strategy to build and lead their Conversion Rate Optimization (CRO) function. This role involves two core service offerings: onsite optimization for clients' own websites and landing page optimization using CairnAI, a proprietary tool for paid media landing pages and funnels. This is a senior, build-from-the-ground-up position where the individual will own the CRO function end-to-end. The role will evolve through phases of execution, foundation building, growth in partnership with Go-To-Market (GTM) teams, and eventually team building. The position requires close collaboration with leadership and cross-functional teams, including paid media, creative, and GTM, and is a highly visible role that will shape how Lunar delivers CRO across its client base.

Requirements

Experience owning or building a function, practice, or team from the ground up, not just executing within an existing structure
Proven experience working with ecommerce brands on Shopify
Direct landing page and paid funnel experience: building and testing post-click landing pages using tools such as Replo, Shogun, Unbounce, or similar
Hands-on experience working closely with paid media teams and thinking in terms of paid funnels: traffic quality, audience intent, and creative angles feeding the post-click experience
Hands-on experience managing and collaborating with cross-functional teams, including designers and developers
7+ years of relevant experience in CRO, ecommerce growth, or performance marketing, with meaningful time at an agency or across multiple DTC brands
Direct, hands-on CRO experience: running structured testing programs on client or company websites, covering UX, page optimization, and checkout
Direct offer strategy experience: designing or testing bundles, GWP, pricing anchors, or tiered pricing as conversion levers for ecommerce brands
Strong familiarity with ecommerce platforms such as Shopify and WordPress is strongly encouraged, as well as comfortability with Figma and Photoshop
Copywriting ability: you can write and edit high-converting page copy yourself without needing to brief it out every time
Data-driven approach to testing and reporting: comfortable pulling, interpreting, and acting on performance data rather than relying on gut feel alone
Strong project management skills, with experience with Agile methodologies
Comfort operating as both an individual contributor and a leader, and the judgment to know which mode a given moment calls for
Experience partnering with sales/GTM teams on revenue growth, ideally including pitching or scoping new business
Knowledge of HTML, CSS, and JavaScript is a plus

Nice To Haves

Strong familiarity with ecommerce platforms such as Shopify and WordPress
Comfortability with Figma and Photoshop
Knowledge of HTML, CSS, and JavaScript

Responsibilities

Function leadership: building and eventually leading Lunar's CRO function, starting as an individual contributor and scaling into a team leader as revenue supports it
Onsite optimization: owning strategy and execution for site-wide conversion rate optimization, including UX, page-level, and checkout optimization across the full customer journey
CairnAI / landing page strategy: owning strategy and execution for paid media landing pages and post-click funnels, from initial click through PDP, cart, and checkout, built inside CairnAI
Offer strategy: designing and testing bundles, free gifts with purchase, pricing anchors, and other offer structures as conversion levers, applicable across both services
Process and systems: establishing the templates, workflows, and playbooks that let the CRO function scale without losing quality
Testing roadmap: maintaining structured experimentation pipelines across accounts and both services, prioritized by impact and capacity, with clear hypotheses and documented learnings
Reporting & analytics: tracking and reporting on test results and performance across the function, translating that data into clear takeaways for clients and internal teams
Client communication: presenting test results, offer recommendations, and roadmap priorities to client stakeholders
Service fit: assessing each client's needs and determining whether onsite optimization, CairnAI, or a combination is the right approach
Revenue growth: partnering with GTM to package and sell CRO services, expanding the client base
Team building: identifying when and where to hire, and building out the CRO team as revenue justifies it
Cross-functional & leadership collaboration: working closely with paid media and creative teams on CairnAI work, and more broadly with company leadership on strategy and planning for the function