Senior CRO Strategist (Contractor)

Domaine

7d•Remote

About The Position

We are seeking a Senior CRO Strategist to lead CRO and experimentation engagements for DTC e-commerce brands. This role involves analyzing data to identify conversion opportunities, developing hypotheses and roadmaps, planning and executing A/B tests, and partnering with cross-functional teams to implement optimization initiatives. The ideal candidate will have strong experience in CRO, experimentation, and e-commerce optimization, with a deep understanding of UX and conversion best practices.

Requirements

Strong experience in CRO, experimentation, and e-commerce optimization, ideally within DTC.
Hands-on experience developing hypotheses, experimentation roadmaps, and A/B tests.
Strong e-commerce analytics skills and ability to translate data into prioritized actions.
Strong understanding of e-commerce UX and conversion best practices.
Experience with experimentation platforms such as VWO, Optimizely, Shoplift, Intelligems, or similar.
Proficient with Google Analytics (GA4).
Experience partnering with UX, Design, Engineering, and Analytics teams.
Strong client communication and presentation skills.
Shopify experience required.

Nice To Haves

BigQuery, SQL, and/or advanced analytics experience is a plus.

Responsibilities

Lead CRO and experimentation engagements for DTC e-commerce brands.
Analyze quantitative and qualitative data to identify conversion opportunities and customer friction across the funnel.
Develop data-backed hypotheses and build prioritized experimentation roadmaps based on potential impact and effort.
Plan, execute, and analyze A/B tests, translating results into actionable recommendations and future test opportunities.
Conduct CRO research including funnel analysis, UX and heuristic reviews, user testing, customer surveys, session analysis, and competitive audits.
Partner closely with UX, Design, Engineering, and Analytics teams to bring experiments and optimization initiatives to life.
Synthesize insights and experiment results into clear, compelling client recommendations and optimization strategies.