Senior Director, Creative Strategy

Gallery Media Group•New York, NY

10h•$125,000 - $165,000

About The Position

Gallery Media Group, voted Most Innovative Publisher, is a modern day publisher that builds brands that capture audience attention across content, experiences and talent. Our trusted network of editors, contributors, talent and experts drive our audience-first approach to ensure brand partnerships siphon our IP and relevance to drive business outcomes. Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business. The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company. The Senior Director, Creative Strategy is a dual-threat leader who sits at the intersection of cultural insights, business strategy, and creative execution. You are responsible for leading the strategic vision for our most complex accounts while simultaneously acting as a creative steward to ensure our work is not only insights-driven but also culturally resonant and platform-native. You are a trusted advisor to savvy, sophisticated clients, known for your poise, your ability to speak both the language of business strategy and creative ideation, and your capacity to turn abstract insights into high-impact, measurable creative campaigns.

Requirements

10+ years of advertising/creative experience, with a background that demonstrates mastery in both digital/social strategies and creative campaign development.
Demonstrated ability to think creatively, speak the language of social video production, and coach creative teams (if strategy-first).
Deep understanding of data, consumer insights, and business dynamics, with the ability to build a strategic rationale behind creative work (if creative-first).
Deep understanding of current marketing platforms (with an expertise of social platforms), digital best practices, and cultural trends (macro and micro).
Ability to analyze content performance data to anticipate consumer needs.
A "voice in the room" personality who can manage high-pressure, client-facing environments with poise and confidence.
Demonstrated experience building, managing, and inspiring large, cross-functional teams to achieve ambitious company goals.

Responsibilities

Serve as the connective tissue between strategic rigor and creative execution, ensuring seamless integration and that big ideas are grounded in data and insights are brought to life through compelling storytelling.
Lead brainstorms with expert, culturally-relevant creative thinking, translating cultural insights into compelling campaign narratives and guiding teams to connect these insights to client briefs to ensure ideas are sellable and actionable.
Operate as a senior creative voice, providing sound feedback on creative concepts, maintaining brand consistency across all deliverables, and ensuring the final product meets both creative and strategic criteria.
Act as the primary contact for priority accounts, building confidence with sophisticated clients by understanding their business goals and serving as a steady, poised partner who can pivot thinking and adjust style when necessary.
Lead client presentations with clarity, compelling narratives, and authority, confidently presenting the rationale behind creative decisions, proactively offering new solutions and steering client conversations toward long-term brand success.
Lead the Creative Strategy division in all aspects of creative vision, strategic direction, and client communication.
Partner in lockstep with the Director, Project Management, who oversees day-to-day operations and ensures creative and strategic guidance is executed efficiently.
Serve as a master collaborator across departments, recognizing key stakeholders, leading meetings to work through complex proposals, and bridging the gap between business goals and creative execution.
Collaborate with the Director, Project Management to ensure creative processes are efficient and up-to-date.
Implement feedback loops for post-sale learnings that integrate into future strategy and streamline workflows for high-volume, high-complexity proposals.