Senior Director, Corporate Marketing

Yodlee•Raleigh, NC

About The Position

This role serves as the central owner of Yodlee’s market presence, messaging, and outward voice — responsible for how we consistently show up across clients, prospects, and the broader financial ecosystem. You will operate as a highly autonomous individual contributor, executing directly while leveraging AI and external partners to scale output and impact. The role requires a balance of strategic thinking and hands-on delivery, with a strong focus on maintaining consistent visibility and engagement over time. This is not a sales role and does not own pipeline or outbound prospecting. It is focused on presence, engagement, and narrative leadership at scale.

Requirements

7–12+ years of experience in marketing, growth, or GTM roles within fintech, financial services, SaaS, or enterprise technology
Experience operating across a broad scope, balancing strategy and hands-on execution
Strong understanding of enterprise buyers, long sales cycles, and regulated environments
Proven ability to manage external vendors and partners effectively
Exceptional written and verbal communication skills suitable for executive and client audiences
Practical, day-to-day experience using AI tools to improve speed, quality, and scale
Comfortable integrating AI into content, workflows, and execution processes
Strong understanding of how to balance innovation with trust, governance, and accuracy
High ownership mindset with strong business judgment
Able to operate independently and prioritize effectively
Adaptable and comfortable taking on a wide range of responsibilities
Focused on outcomes, consistency, and market impact
Collaborative partner across Sales, Product, Customer Success, and Marketing

Responsibilities

Own and evolve Yodlee’s messaging and positioning across target segments (banks, wealth, fintech partners)
Translate complex fintech capabilities into clear, credible narratives for executive and technical audiences
Ensure Yodlee presents a strong, authoritative voice in financial services and fintech conversations
Ensure consistent positioning and brand representation across all external touchpoints
Design and execute ongoing visibility across key channels including LinkedIn, Email communications, Webinars and virtual sessions, Industry events and conferences
Plan and oversee Yodlee’s presence at key industry conferences, sponsorships, and field marketing initiatives
Coordinate with partners and vendors on co-marketing and ecosystem initiatives
Maintain continuous engagement with clients and target prospects — particularly those early in the buying journey
Own the content strategy and editorial direction across blogs, whitepapers, case studies, and the website
Produce and oversee creation of high-quality content that reinforces Yodlee’s market position
Ensure consistency, clarity, and credibility across all messaging and outputs
Partner with Customer Success to surface customer wins, adoption stories, and expansion narrative
Actively integrate AI across research, writing, design, analytics, and workflow optimization
Use AI tools to accelerate content creation, repurposing, and iteration — without compromising accuracy, compliance, or brand quality
Evaluate and adopt new tools that increase leverage, output, and speed
Apply sound judgment to where AI adds value — and where human oversight is essential in a regulated environment
Direct and coordinate external vendors and agencies supporting content, campaigns, and execution
Manage external writers, designers, and content contributors as needed
Manage vendor relationships, budgets, and prioritization
Retain accountability for quality, consistency, and outcomes across all externally supported work
Continuously test, measure, and optimize engagement and content performance using data-driven insights
Ensure all activities align with enterprise standards, compliance requirements, and brand expectations
Maintain a disciplined, output-oriented approach focused on impact rather than activity