Senior Director, Content & Social

Fanatics Betting & Gaming•New York, NY

2d•$210,000 - $260,000

About The Position

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. We're hiring a Senior Director, Content & Social to build and run the organization responsible for winning mindshare. This leader owns the full portfolio: original content production, creator partnerships, community/discourse channels (X, Discord, Reddit), and the paid amplification layer that supports all of it.

Requirements

10+ years in social/content leadership, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category (streaming news, culture media, or a "newsroom-speed" digital brand).
A track record of building or scaling a content/social org from a small existing team into a larger, structured operation
Fluency in both content metrics (reach, engagement, non-follower reach, share of voice) and commercial outcomes (handle, awareness, LTV) and the ability to translate between the two for executive audiences
Fluency in X, Discord, and reddit as discourse platforms
Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns
A point of view on sports + cultural discourse sufficient to hire and direct a team that can operate credibly in both dimensions
Direct people management experience - this role builds and leads a team of 10+ across FTEs and agency/contractor partners.

Nice To Haves

Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus

Responsibilities

Own the scoreboard: connect content/social performance (reach, non-follower reach, engagement) to unaided awareness and be fluent enough in both content and commercial metrics to defend that investment
Build and maintain competitive benchmarking (share of voice, response time, engagement on comparable content) against the fastest-moving players in our space
Manage a mix of FTEs and agency partners - know when to build in-house vs. buy.
Build the business case for incremental investment (staff, production, paid media, talent) using content and commercial metrics side by side. You should be as comfortable defending a budget ask to a CFO-minded stakeholder as you are giving creative notes
Manage an annual portfolio across production, talent, paid boosting, and staffing
Scale original content output with a defined static/video mix) without sacrificing quality or brand distinctiveness
Build repeatable, sustained formats (not one-offs) grounded in customer psychology and use our core differentiators as recurring proof points where applicable
Run a volume-based creator program alongside our signature talent partnerships, sourcing and vetting creators for fit, risk, and commercial upside
Own the function end to end: briefs, approvals, agency management, and roster development
Build and run the real-time response playbook across platforms
Build a programmatic publishing + paid amplification engine triggered by performance thresholds