Senior Director, Commercial Analytics & Decision Intelligence

Zenas BioPharma•Waltham, MA

5d•Hybrid

About The Position

Zenas is seeking an accomplished commercial insights and analytics leader to build and use the data and analytics backbone supporting the company’s transition from late-stage development to potential launch and ongoing brand management. The Senior Director will own commercial data requirements, brand performance reporting, patient opportunity algorithms, and measurement of marketing and promotional impact across channels. The role will give commercial leadership trusted data, clear performance visibility, and quantitative analysis of where opportunity exists and what is working. The position requires technical depth and commercial fluency. The leader will deliver validated models, rigorous measurement frameworks, and defensible analytics for commercial, finance, and executive stakeholders. This hands-on leader will build or scale commercial data infrastructure, patient- or HCP-level models, and marketing measurement capabilities in a high-growth company. The role is eligible for a competitive compensation and benefits package. The base salary range is $212,000 to $265,000; actual compensation depends on factors including experience, education, skillset, performance, and location. Total rewards also include an annual performance bonus, equity, benefits, and other incentive compensation plans. Zenas is an equal opportunity employer committed to fostering an environment where diversity is valued.

Requirements

Bachelor’s degree in business, science, or engineering discipline.
12+ years of experience in commercial analytics or decision science.
8+ years of experience in pharmaceutical or biopharmaceutical commercial analytics roles.
Strong understanding of pharmaceutical industry data sources and their application to analytic workflows.
Hands-on experience with predictive analytics algorithms and models.
Clear understanding of metrics and analyses for product and market performance and associated reporting tools.
Experience modeling and measuring marketing channel impact to drive investment decisions.
Strong cross-functional collaboration skills and ability to contribute to high-performing teams.
Ability to communicate insights from analytics verbally and in writing.

Nice To Haves

Advanced degree preferred.
Experience with PowerBI, Tableau, or ThoughtSpot reporting tools.

Responsibilities

Define and own commercial data strategy, collaborating with IT on data architecture, governance, and quality standards and with Sales Operations on master data management.
Ensure scalable, well-governed commercial data infrastructure supports analytics for launch and future in-line performance management.
Work with IT to establish data quality controls, validation processes, and documentation for a trusted, auditable analytics foundation.
Partner with IT, Sales Operations, Market Access, and external data vendors to evaluate, contract, and integrate new data sources.
Ensure privacy and compliance across commercial data assets.
Own design, build, and maintenance of brand performance reporting, including KPI architecture, dashboard strategy, and standardized reporting.
Deliver timely, accurate visibility into product performance, market share, duration, and other core brand metrics.
Translate performance data into implications and recommended actions for brand and executive stakeholders.
Partner with Sales Operations on reporting standards and a single source of truth for commercial, finance, and leadership.
Refine reporting tools and dashboards as business questions and stakeholder needs evolve.
Design, build, and validate algorithms and models to identify and prioritize patient and prescriber opportunities.
Partner with Sales Operations and Marketing to operationalize opportunity algorithms into territory call suggestions.
Test, validate, and refine models against real-world outcomes as new data becomes available.
Introduce modern analytics and AI-enabled approaches to opportunity identification where appropriate, emphasizing transparency, governance, and business relevance.
Design and lead measurement frameworks for marketing and promotional effectiveness across field and non-personal promotion channels.
Build attribution, mix, and response models to quantify marketing investment impact on prescribing behavior and brand performance.
Partner with Marketing to test, measure, and optimize campaigns, engagement, and channel investment using data-driven evidence.
Deliver decision-ready marketing ROI readouts to commercial and executive leadership.
Establish a test-and-learn approach to continuously refine marketing mix as the commercial organization scales.