Director, Market Intelligence & Commercial Analytics

West Pharmaceutical Services•Uwchlan Township, PA
•Hybrid

About The Position

The Director, Market Intelligence & Commercial Analytics leads West’s market intelligence and commercial analytics function. The role combines internal enterprise data with external market, customer, competitive, and commercial intelligence to generate actionable insights on market trends, dynamics, competitive position, market sizing, and segmentation. It supports strategic planning, forecasting, portfolio and pricing decisions, and investment prioritization across the enterprise, with a primary focus on West’s Proprietary Operating Units, particularly Elastomers and Primary Containment. The Director partners closely with Product, Marketing, Commercial, Finance, Strategy, and other functions, and translates complex analysis into clear, concise, executive-ready recommendations and business narratives. The position leads the development of analytics capabilities, including models, dashboards, reporting tools, and best practices for market surveillance, assessment, forecasting support, data governance, and use of internal and external data. It provides market-informed support for business planning, monthly business reviews, executive decisions, portfolio strategy, product development, go-to-market decisions, pricing, and investment priorities. The role also sets direction for advanced analytics and AI-enabled methodologies, monitors global market conditions in the pharmaceutical and injectable drug landscape, and presents insights to senior leaders, executive leadership, and board-level audiences. The Director leads and develops a team of analytics and data science professionals through delegation, coaching, prioritization, and capability development. The role requires strong understanding of pharmaceutical and/or biopharmaceutical market dynamics, analytical and leadership ability, business acumen, and the ability to operate effectively in a complex matrixed organization. The position is hybrid, with onsite work required three days per week, and includes travel of up to 10% (up to 26 business days per year).

Requirements

  • Bachelor’s degree in Economics, Business, Data Science, Engineering, Analytics, or a related field.
  • At least 10 years of experience in market intelligence, commercial analytics, business analytics, strategy, or related disciplines.
  • Demonstrated leadership, including effective delegation, talent development, and delivery through others in a complex matrixed organization.
  • Ability to hire, lead, coach, and develop a team of analytics and data science experts.
  • Strong knowledge of market intelligence, market surveillance, market assessment, forecasting, segmentation, pricing, and competitive analysis.
  • Proficiency in predictive modeling and applying modern AI/ML techniques to develop data-driven insights, forecasts, and business solutions.
  • Ability to work with structured and unstructured datasets, integrate diverse data sources, and derive actionable insights.
  • Working knowledge of SAP and CRM systems and ability to use enterprise data for commercial analytics and decision-making.
  • Knowledge of cloud technologies, including SQL for data extraction, transformation, analysis, and reporting.
  • Knowledge of multiple regression, cross validation, variable selection, decision trees, random forests, and logit and probit models.
  • Understanding of database management systems, including database design, data integration, data quality, and management of complex datasets.
  • Strong business acumen and ability to translate technical and market insights into compelling narratives and actionable recommendations for diverse stakeholders.
  • Executive presence and strong written, verbal, and presentation communication skills, including ability to influence senior leaders.
  • Ability to comply with safety and quality policies.
  • Ability to communicate effectively, interpret data, make quick decisions, speak before groups, and express complex ideas clearly and simply.
  • Ability to work well with others in a variety of situations, including in a matrix organization.
  • Advanced critical-thinking skills.
  • Ability to travel by common transportation modes.
  • Ability to perform in a high-stress, time-sensitive environment, including under executive-level scrutiny.
  • Ability to multitask, work under time constraints, solve problems, prioritize, and learn and apply new information or skills.
  • Ability to meet sedentary physical requirements: sitting most of the time, with occasional exertion of up to 10 lbs/4 kg and frequent or constant negligible force.

Nice To Haves

  • Experience in the pharmaceutical, biotechnology, medical device, healthcare, or related life sciences industry.
  • Understanding of pharmaceutical manufacturer dynamics, injectable drug pipelines, customer and channel structures, competitive activity, and factors affecting demand across the injectable drug and delivery landscape.
  • Basic understanding of drug molecule-level scientific information and terminology, and ability to interpret relevant scientific and technical data for business and market analysis.
  • Familiarity with data sources, analytics, visualization platforms, and related technologies sufficient to direct technical work and engage with expert practitioners.
  • Experience with JIRA for project management, workflow tracking, and cross-functional collaboration.
  • Experience with Python, R, RStudio or similar integrated development environments, Matlab, or Java.

Responsibilities

  • Lead the development and continuous improvement of West’s market intelligence and commercial analytics capabilities, including models, dashboards, and reporting tools.
  • Combine internal enterprise data with external market, customer, competitive, and pharmaceutical market intelligence to assess trends, market dynamics, market sizing and segmentation, demand signals, competitive activity, and business risk.
  • Support strategic planning, monthly business reviews, forecasting, and executive decision-making with clear, data-driven insights and recommendations based on market surveillance.
  • Lead, coach, delegate to, and develop a high-performing analytics team, building capability in analytics, insight generation, executive communication, and consultative partnership.
  • Partner with Strategic Marketing, Product Management, Pricing, Commercial, Finance, Planning, and other cross-functional leaders on portfolio strategy, new product development, go-to-market decisions, pricing, and investment prioritization.
  • Translate complex analytics, market signals, and business implications into clear, audience-appropriate narratives that inform executive decisions and commercial action.
  • Apply understanding of pharmaceutical and/or biopharmaceutical market dynamics to set intelligence priorities, interpret external signals, and guide strategic recommendations.
  • Establish best practices for market surveillance, market assessment, forecasting support, data governance, model development, and effective use of internal and external data sources.
  • Set direction for advanced analytics and modern AI-enabled methodologies, maintaining technical rigor and alignment with business priorities.
  • Present concise, relevant, executive-ready business narratives to senior leaders, executive leadership, and board-level audiences.
  • Monitor global market conditions, including the pharmaceutical and injectable drug landscape, and identify trends, disruptions, opportunities, and risks that may affect West.
  • Perform other duties as assigned.
  • Comply with company safety and quality policies.

Benefits

  • Flexible vacation, personal, and holiday leave through generous paid time off.
  • Inclusive and collaborative culture that values diversity, equity, and inclusion.
  • Performance-based bonuses, service recognition, and employee appreciation initiatives.
  • Relocation assistance.
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