Senior Director, Commerce Media

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Commerce is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth. We opened our virtual doors in February of 2020, born in the midst of a transformation in Retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to fuel commerce ever since. We were founded on the understanding that brands looking to succeed in today’s rapidly evolving commerce landscape need a new breed of “digitally native” partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and shopping experiences to help optimize the full modern consumer path to purchase, from discovery through conversion. At Horizon Commerce, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow. We are seeking a self-starter – someone who is ready to drive media strategy across eRetailers, marketplaces and retail media. The ever-changing eCommerce landscape is evolving at a pace that demands that you must possess adaptability, quick-thinking, and a thirst for rapid-fire learning. Horizon Commerce is at the forefront of defining what (and how) our clients need to succeed and innovate across all facets of online commerce, and this individual will be instrumental in supporting that mission. The Senior Director, Commerce Media will report into the VP, Commerce Media, and will lead the day-to-day with clients. This individual will work closely with cross-functional Horizon Media and Horizon Commerce teams and should be comfortable collaborating and communicating effectively while simultaneously delivering best-in-class work in media strategy and data analytics.

Requirements

Strong business acumen
Superior client service skills
Understanding of how to create & convert demand
Ability to win sales through innovative strategies
Ability to dive into the data
8+ years relevant experience
Excellent verbal and written communication skills
Previously day-to-day account management lead on enterprise level retail media client(s)
Previously constructed retail media digital media plans, with understanding of planning, buying and activation
Expert in developing strategic media recommendations and stewarding digital media account projects, acting as a client contact
Expert in eRetailer – MUST have experience working with Walmart and/or Target
Expertise in Microsoft Excel and PowerPoint

Nice To Haves

Negotiation and Rate benchmarking
Experience with retail bid management platforms, such as Pacvue or Skai
Retailers including Amazon, Club, Best Buy, The Home Depot, Lowe’s and Ulta
Working knowledge of Criteo
Negotiation and Rate benchmarking
Experience with channel management
Working knowledge of eCommerce measurement approaches as well as understanding attribution windows & other metrics in the Commerce Media space

Responsibilities

Be the client day-to-day lead on the business leveraging your strong account management capabilities to support both sales and marketing clients
Craft eCommerce media strategy and retail media plans
Leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
Create media specific documents such as media plans, objectives and strategies decks, and other related functions
Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
Oversee a large team supporting Associate Directors, Managers, Specialists and Assistant roles – have prior managerial skills and have overseen a team of at least 3-5+ people before
Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
Determining set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each initiative
Use learnings drawn from data to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy