Director, Connected Commerce & Retail Media

Alcon•Fort Worth, TX

About The Position

The Director of Connected Commerce will lead the execution and advancement of Alcon OTC’s eCommerce and Retail Media capabilities, driving integrated sales and marketing performance across omni-channel retailers (e.g. Amazon, Walmart, Target, etc.). This role owns the Connected Commerce agenda end-to-end, connecting Brand, Sales, and Media to deliver accelerated growth, stronger retailer partnerships, and best-in-class digital shelf execution. The Director will lead a cross-functional team spanning both commercial sales and digital marketing, ensuring aligned priorities, investment decisions, and performance outcomes.

Requirements

Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
The ability to fluently read, write, understand and communicate in English
10 Years of Relevant Experience
6 Years of Demonstrated Leadership

Nice To Haves

Deep experience across leading eCommerce and marketplace platforms (e.g., Amazon, Walmart, Target, DTC)
Strong background in digital marketing, omnichannel strategy, and/or retail media
Proven track record of delivering commercial results, including sales growth, market share, and profitability
Demonstrated expertise in Retail Media strategy, performance marketing, and measurement frameworks
Advanced knowledge of digital shelf optimization, retail analytics tools, and marketplace ecosystems
Strong analytical mindset with experience leveraging data and insights to inform strategy and decision-making
Experience managing significant marketing and media budgets with a focus on ROI and performance outcomes
Background in OTC healthcare, CPG, or other fast-moving consumer goods categories preferred
Proven people leadership experience, with a track record of building and developing high-performing teams
Experience leading cross-functional initiatives and influencing stakeholders within a matrixed organization
Demonstrated ability to build, scale, or transform commerce capabilities within complex organizations

Responsibilities

Lead the Connected Commerce strategy across eCommerce, Retail Media, and omnichannel marketing to drive sustainable growth and market leadership across key platforms (e.g., Amazon, Walmart, Target, DTC)
Develop and execute integrated digital commerce plans across multiple retail partners, including assortment, pricing, and promotional strategies aligned with brand objectives
Own and optimize retail media investments, including Amazon AVN and other platform-specific solutions, ensuring strong ROI, measurement rigor, and performance transparency
Partner cross-functionally with brand, sales, and finance teams to align Joint Business Planning (JBP) priorities, marketing investments, and commercial targets
Leverage advanced analytics, digital shelf tools, and shopper insights to improve discoverability, conversion, and overall customer experience
Manage both sales and marketing levers within commerce environments to drive revenue growth, share gains, and profitability
Collaborate with internal stakeholders and external partners (retailers, agencies, and technology platforms) to deliver best-in-class execution and innovation
Identify and scale new commerce capabilities, tools, and partnerships to accelerate digital transformation within a matrixed organization
Lead forecasting, budget management, and KPI tracking to ensure delivery against business objectives
Build, lead, and develop a high-performing team while influencing cross-functional stakeholders and fostering a culture of accountability and continuous improvement