Director, Commerce Media
About The Position
The Director, Commerce Media is responsible for leading activation strategy and integrated media planning for Commerce clients, ensuring programs are designed to meet client objectives, drive measurable business outcomes, and support growth across the connected commerce ecosystem. This role will partner closely with client leads, strategy, creative, analytics, and commerce media teams to develop and guide media plans across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Albertsons, ADUSA, Instacart, Shipt, and regional partners, as well as retail media technology and partner platforms such as Criteo, CitrusAd, Pacvue, Skai, CommerceIQ, and The Trade Desk. This person will serve as a strategic activation lead across primary retail media networks and complementary third-party commerce tactics, including offsite display, CTV/OLV, paid social, in-store media, shopper incentives, and other emerging retail activation solutions. The Director will be responsible for connecting retailer, shopper, and media strategies into cohesive plans that deliver engaging shopper experiences, drive conversion, improve ROI, and support broader client business goals. The role requires strong command of retail media platforms, programmatic buying, retail media technology, campaign planning, performance optimization, and marketplace dynamics. The Director will bring thought leadership to Acosta Group’s commerce media practice, helping shape strategic recommendations, test-and-learn agendas, partner selection, measurement frameworks, and client-facing narratives that support strong execution and long-term client growth
Requirements
- Strong command of retail media platforms.
- Strong command of programmatic buying.
- Strong command of retail media technology.
- Strong command of campaign planning.
- Strong command of performance optimization.
- Strong command of marketplace dynamics.
Responsibilities
- Leading activation strategy and integrated media planning for Commerce clients.
- Ensuring programs are designed to meet client objectives, drive measurable business outcomes, and support growth across the connected commerce ecosystem.
- Developing and guiding media plans across key retail media networks and partner platforms.
- Serving as a strategic activation lead across primary retail media networks and complementary third-party commerce tactics.
- Connecting retailer, shopper, and media strategies into cohesive plans that deliver engaging shopper experiences, drive conversion, improve ROI, and support broader client business goals.
- Bringing thought leadership to Acosta Group’s commerce media practice.
- Helping shape strategic recommendations, test-and-learn agendas, partner selection, measurement frameworks, and client-facing narratives.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
