Senior Director, Carrier Marketing - Verizon

Samsung Electronics•Englewood Cliffs, NJ

33d•$245,000 - $275,000

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities The Senior Director of Marketing reports to the Verizon Account VP/GM and is responsible for developing, coordinating and implementing marketing strategies for the Verizon account team, one of the largest revenue driving accounts in the world. We’re looking for a best-in-class marketer and a seller: someone with strong communications and negotiation skills, a data-driven mindset, and a passion to lead a high-performance account marketing team. To be successful, you will have experience having developed and managed marketing initiatives and programs, preferably in the mobile telecommunication field. You will possess leadership skills to hire, grow and develop your teams. You will be adaptive, an attentive listener, able to work in a fast-paced, highly competitive environment, collaborating with your cross functional colleagues both on the account team in NJ as well as our mobile headquarter located in Plano, TX while focusing on Verizon, as our customer. You will champion our mobile products and work closely with your colleagues to help build marketing initiatives and design & execute programmatic activities that support product launches and on-going product lifecycle sellout at Verizon. You will bring your passion and creative thinking to improve our go-to-market processes and ensure all marketing programs are as efficient and effective as possible. Our ideal candidate will have background and deep understanding of Product & Customer Marketing with a focus on performance metrics. You will possess knowledge about the mobile industry, mobile products, the carriers and their networks. You will have knowledge of principals that drive business such as budget management, supply and demand, price and promotion, and performance and analytics. Position Objective Be a positive, cooperative and proactive contributing member of the Samsung account leadership team. Develop, coordinate and implement national and regional marketing plans balancing Samsung and Verizon’s objectives. Negotiate media funding based on sell-out metrics while maintaining a strong working relationship with Verizon’s marketing team. Serve as primary SEA marketing interface to customer’s product marketing, marketing communications, and public relations teams. Monitor, evaluate and report on the competitive environment. Formulate tactics to anticipate and respond to the competition. Identify growth opportunities within Verizon’s specific channels such as Company Owned Retail, Dealer, Care/Telesales/Call Center, Verizon.com and develop initiatives and programs to grow Samsung share. Work closely with Category and Channel Sales to ensure Samsung revenue and share goals are achieved. Work closely with Product Management, Business Operations and Strategy partners to secure funding for marketing programs through business case development and internal sell-in. Contribute to PowerPoint slide preparation for marketing and product launch storytelling.

Requirements

A Bachelor's Degree in business, marketing or economics preferred
At least 14+ years combined experience in product marketing, customer marketing, acquisition marketing experience in Consumer Electronics, CPG, Manufacturer, and Retail. Mobile telecom industry is a plus
At least 5-7 years building and leading high-performance marketing teams
An expert in customer/ channel marketing strategy with strong experience in leveraging consumer and shopper marketing insights, retention and loyalty strategy in order to drive win/win solutions with customers
Proven performance in developing and executing strategies that deliver wins for the consumer, the customer and the company
Sales acumen a must
Highly organized/detail oriented
Polished and effective verbal and written skills
Strong relationship management with key customer contacts
Proven experience building and managing marketing programs that drive sales growth
Proven experience leading meetings, organizing people and processes
Ability to ideate new concepts and creative problem solve a must
Above average MSFT office skills with focus on PowerPoint slide building
Experience with Adobe Acrobat preferred
Budget management and Excel proficiency
Must be able to write, read, analyze, interpret, present, and explain mobile device technical product specifications when needed
Analytical/Systematic thinker: takes a well ordered and logical approach to analyzing situations/problems/information, organizing work and planning actions
Conceptual/Strategic thinker: identifies and see the relationship among key issues while understanding the big picture. Makes plans according to Company vision and strategy while aligning shared vision into achievable strategic objectives
Proactive/Forward thinker: anticipates and plans to deal with future events, trends, problems or opportunities
Team Builder: creates an environment to sustain highly motivated groups working to achieve common objectives. Ability to utilize team members’ unique capabilities to maximize results
Consensus Builder: uses well considered approaches to convince others and build support for ideas
Relationship Builder: develops and maintains strong relationships with mid-level and senior contacts, both internal and external, and is perceptive and responsive to the feelings, attitudes, and values of others
Political & Sales Acumen: exhibits a high degree of organizational awareness and is perceptive and responsive to power structures of both internal and external organizations

Nice To Haves

Develop and maintain excellent working relationships with all appropriate levels within and outside the company
Plan, organize, and prioritize multiple assignments and projects
Read and interpret marketing documents, media materials, and contracts (or related documents) based on corporate legal and marketing standards and philosophy
Demonstrated competency in both oral and written communication modes for internal and external personnel at all levels, especially in the sales and marketing, logistical, or financial areas of clients, prospects, and company

Responsibilities

Develop, coordinate and implement marketing strategies for the Verizon account team
Develop, coordinate and implement national and regional marketing plans balancing Samsung and Verizon’s objectives
Negotiate media funding based on sell-out metrics while maintaining a strong working relationship with Verizon’s marketing team
Serve as primary SEA marketing interface to customer’s product marketing, marketing communications, and public relations teams
Monitor, evaluate and report on the competitive environment
Formulate tactics to anticipate and respond to the competition
Identify growth opportunities within Verizon’s specific channels such as Company Owned Retail, Dealer, Care/Telesales/Call Center, Verizon.com and develop initiatives and programs to grow Samsung share
Work closely with Category and Channel Sales to ensure Samsung revenue and share goals are achieved
Work closely with Product Management, Business Operations and Strategy partners to secure funding for marketing programs through business case development and internal sell-in
Contribute to PowerPoint slide preparation for marketing and product launch storytelling