Senior Marketing Director

FairCom • Sandy, UT

2d • Hybrid

About The Position

We are a 45-year-old company with a loyal, long-standing customer base and a strong reputation built on an established product portfolio. We are now entering a new phase of growth with the introduction of a new product designed for a new market. This role exists to lead that next chapter. The Senior Director of Marketing will own the strategy and execution required to successfully take a new product into a new market—while thoughtfully supporting and protecting the strength of our existing business. This role will be comfortable moving between strategy and execution and will be as fluent in customer insights, messaging, and positioning as they are in lead generation, funnel management, and performance measurement. As FairCom’s Head of Marketing, you will: Articulate the unique market strengths of our highly technical database products. Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue. At the same time, this role requires respect for the company’s legacy, customers, and internal expertise. Success will depend on the ability to introduce new ideas without disrupting what already works, bring all stakeholders along through change, and balance innovation with continuity. Partner with Sales and Product teams to align marketing strategy with how the business grows, which includes shared definitions of lead quality and pipeline contribution. Practice servant leadership in your role and as the manager of the marketing team. Travel to events and other office locations- expect to travel 30-35% of the year. Develop FairCom’s brand and voice, ensuring alignment across departments, content, and all customer touchpoints. We need a versatile leader who can seamlessly pivot from high-level positioning to hands-on lead generation and funnel management. If you’re an experienced Marketer who thrives at the intersection of technical strategy and creative execution, join us to architect our next chapter of global growth!

Requirements

• 7+ years of marketing leadership experience supporting disciplined expansion into new markets or product categories within an established business.
• 5+ years of technical B2B experience.
• Bachelor’s Degree from an accredited institution in Marketing or a related field.
• Proven people leadership, with experience building, managing, and developing high-performing marketing teams while fostering strong engagement and aligning cross-functional stakeholders to deliver business results
• Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
• Knowledge of program and project management methodology is required to drive early-stage planning and cross-functional execution.
• Strong track record that shows successful go-to-market strategies and programs with measurable impacts on revenue contribution.
• Familiar with the basic concepts of a typical IT infrastructure, like servers, storage, business applications (ERP, CRM, BI, etc.), and the role a database plays in it.

Nice To Haves

• Technical fluency strongly preferred, ideally a CS or similar technical degree with ~10 years transitioning into marketing leadership; alternatively, deep marketing experience within a database or data infrastructure company
• Master of Business Administration or other advanced Marketing/Technical education a plus.
• Conversant in digital marketing channels and tools (e.g., Google Ads, HubSpot)—dangerous enough to understand and evaluate the work, while effectively managing internal specialists or external agencies.
• Experience with FairCom DB, RTG, EDGE, IoT/IIoT, or competitors such as Litmus, Ignition, Influx, EnterpriseDB, MariaDB, etc.

Responsibilities

• Articulate the unique market strengths of our highly technical database products.
• Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue.
• Partner with Sales and Product teams to align marketing strategy with how the business grows, which includes shared definitions of lead quality and pipeline contribution.
• Practice servant leadership in your role and as the manager of the marketing team.
• Travel to events and other office locations- expect to travel 30-35% of the year.
• Develop FairCom’s brand and voice, ensuring alignment across departments, content, and all customer touchpoints.

Benefits

• Hybrid work schedule
• 15+ holidays
• three weeks of paid vacation
• a week of sick leave
• an extended holiday break
• a paid day off on your birthday
• another on our annual "CEO Thank You Day" in March.
• supportive environment where long-tenured colleagues share their expertise
• competitive salary package aligned with industry standards.
• top-tier medical, dental, vision, and life insurance coverage.
• 401(k) matching program.
• annual & quarterly engaging company-wide events and growth opportunities.
• fully stocked kitchen featuring delicious snacks, meals, and drinks.
• prime location near I-70 in Missouri and I-15, as well as the South Jordan Front Runner station in Utah.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior