Senior Director, Business Development – SeeAll Marketing Alliance

Association of National Advertisers•New York, NY

3d•$120,000 - $130,000•Hybrid

About The Position

The ANA's (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. The Membership team is at the forefront of the ANA, focused on member retention and acquisition. As part of the ANA’s transformation, this role plays a critical function in building the SeeAll Marketing Alliance (SAMA) exclusive membership base and translating its unified value proposition into a compelling market narrative. We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services. As our membership base continues to grow, we are seeking an ambitious and energetic Business Development Senior Director to join our dynamic team. Reporting to the Head of Membership, Business Development, this role will drive sustainable growth, all while forging strong relationships with CMOs, marketing leaders, and teams of the world’s premier brands leading them to an ANA membership leveraging resources, tools, and connections. If you’re motivated by the chance to say, “I changed how this organization thinks and operates. I made a difference,” this is an opportunity where you can and it will be recognized. This role will lead the growth of SAMA by driving new member acquisition, shaping how SAMA is positioned in the market, and ensuring alignment between market messaging and member experience.

Requirements

Bachelor's degree and strong sales and marketing background with ability to develop solid relationships with C-Suite and marketing leaders (minimum 5 -7 years)
Experience building membership or subscription growth models preferred
Knowledgeable with multicultural and inclusive marketing and its ecosystem
Influence & Relationship Building – Builds trust-based C-Suite relationships and navigates complex stakeholder landscapes
Operational Excellence – Prioritizes effectively, drives accountability, and delivers results at scale
Exceptional understanding of core business fundamentals.
Demonstrate grit and adaptability navigating complexity and change
Low ego, high impact – you prioritize outcomes over credit
Proactive and flexible, a “roll up your sleeves and get it done” team player
Thrives in fluid environments with shifting priorities and complex stakeholder relationships
Data-Driven Decision Maker – Grounds strategy and prioritization in evidence and insights
Possess a persistent desire to go above and beyond
Able to meet tight deadlines and remain calm under pressure
Expertise in MS Office and CRM software

Responsibilities

Manage the entire sales cycle: prospecting, pitching, negotiations, and closing of a strategic SAMA membership growth pipeline aligned to priority segments and enterprise value.
Activate a network of new and existing relationships to generate and expand relationships within advertisers and their marketing partners including agencies, media, AdTech, research, and marketing leadership communities to build SAMA membership scale and influence.
Refine and communicate a clear, unified SAMA value proposition, addressing market confusion and positioning SAMA as a growth platform.
Apply data, insights, AI automation, and CRM intelligence to enhance partner value propositions, strengthen revenue forecasting and decision-making, identify high-value potential prospects and connect at scale, optimize conversion, and refine targeting strategies.
Partner closely with internal teams especially Member Experience & Retention to ensure seamless transition from acquisition to onboarding.
Achieve SAMA membership growth including acquisition quality and lifetime value measurable monthly, quarterly, annual targets.
Lead with emotional intelligence, resilience, and ability to perform under high pressure and ambitious targets
Research new business opportunities across all industries, digging deeper into their marketing teams and structures to identify key contacts
Remain updated on ANA’s offerings, industry knowledge and best practices
Adhere to ANA’s vetting process for new member acquisitions (eligibility, requirements, approval, etc.)
Stay closely attuned to trends across the marketing industry while monitoring the competitive landscape
Produce regular reports on sales activity, conversion rates, KPIs, and acquisition and revenue forecasts
Continuously update and maintain accurate records of prospective members
Achieve monthly, quarterly, and annual membership sales targets
Serve as a strategic advisor to the Head of Business Development
Travel as required to meet with members and prospects