Senior Account Director, Member Experience & Retention - SeeAll Marketing Alliance

Association of National Advertisers•New York, NY

3d•$120,000 - $130,000•Hybrid

About The Position

The ANA (Association of National Advertisers) is seeking a Senior Account Director to join its dynamic Membership team. This role is crucial in delivering the value of the SeeAll Marketing Alliance (SAMA), a unified membership platform integrating inclusive marketing, multicultural marketing, and gender inclusion. The Senior Account Director will be responsible for the end-to-end member experience and retention for SAMA, ensuring members derive clear, consistent, and measurable value. This position involves working closely with CMOs, marketing leaders, and teams of premier brands to leverage ANA membership resources, tools, and connections, acting as the main point of contact and strategic advisor to deepen engagement and ensure membership translates into visible business value and long-term partnership.

Requirements

Bachelor's degree and a minimum of 5-7 years of account management, membership, or sales experience, preferably in the marketing, advertising, or media industry.
Experience in subscription or relationship-based business models preferred.
Knowledgeable with multicultural and inclusive marketing and its ecosystem.
Start-up sense of urgency and entrepreneurial mindset.
Self-driven, results-oriented, with a strong attention to detail.
Must be comfortable with data, CRM platforms and AI automation technology. Ability to identify and analyze quantitative and qualitative data to make balanced decisions.
C-Suite and executive-level engagement and communication skills; able to articulate and deliver clear and concise messages internally/externally with excellent presentation skills.
Business planning ability to work independently and manage personal and team member deliverables and deadlines.
Possess a persistent desire to go above and beyond, taking initiative and thinking strategically.
Proactive and flexible, a “roll up your sleeves and get it done” team player able to work in a fluid environment with changing priorities.
Proficiency in MS Office and CRM software.

Responsibilities

Design and deliver consistent, high-value member experience across all SAMA touchpoints (events, content, committees, tools, and leadership forums).
Translate ANA and SAMA offerings into tangible, measurable business value aligned to member objectives.
Ensure continuity of value as members transition from legacy AIMM and SeeHer frameworks.
Build trusted relationships across member organizations and stakeholders.
Serve as a strategic advisor on leveraging SAMA for growth, relevance, and marketing performance.
Develop and execute proactive retention strategies, including renewal planning and engagement tracking.
Identify Healthy, Nurture, At-risk members and implement targeted retention interventions.
Drive expansion within accounts by identifying new stakeholders and opportunities.
Act as the voice of the member and provide feedback to evolve offerings, messaging, and experience.
Partner with Acquisition to ensure alignment between promise and delivery across the lifecycle and a range of key internal stakeholders to elevate the ANA, its mission, and vision, and how we support members.
Jointly accountable for SAMA membership health including engagement, satisfaction, and retention.