Senior Director, Brand Strategy & Experience

Western Digital Corp•Irvine, CA

44d

About The Position

Western Digital is redefining its role in the AI era - from a traditional storage manufacturer to the indispensable infrastructure at the heart of the AI-driven data economy. The Senior Director, Brand Strategy & Experience will be instrumental in shaping this transformation. This leader will own the evolution of Western Digital's brand, while ensuring consistent, impactful experiences for customers, partners, and employees worldwide. Working cross-functionally within Corporate Marketing across Communications, Product Marketing, Integrated Campaigns and across the larger organization including Sales, Product Marketing, Business Strategy, this role blends strategic thinking with creative leadership to bring the brand to life in every touchpoint and experience.

Requirements

20+ years of experience in brand strategy, corporate marketing, or integrated communications, ideally in a Fortune 500 global, public, B2B technology brand.
Proven experience developing and implementing global brand strategies and visual identities.
Strong executive presence and storytelling skills - able to influence at the C-level and collaborate across functions.
Experience leading large-scale events or brand experiences that integrate digital and physical environments.
Demonstrated success building customer advocacy or reference programs that drive reputation and sales impact.
Exceptional project management and creative direction capabilities; ability to move from strategy to execution.
Passion for innovation, AI, and the technologies that power the data economy.

Responsibilities

Lead the development and global rollout of Western Digital's brand strategy and visual identity in conjunction with the VP of Marketing.
Evolve the corporate narrative, positioning, and messaging architecture across audiences (hyperscalers, enterprise, consumer, and investor).
Define and maintain brand architecture and naming conventions across product lines, platforms, and campaigns.
Oversee the evolution of the company's visual and verbal identity, ensuring it reflects Western Digital's innovation, reliability, and relevance in the AI era.
Lead strategy for Western Digital's flagship industry events, ensuring brand coherence and high-impact presence.
Partner with executives to develop keynote narratives, speaking strategies, and sponsorship activations that reinforce WD's leadership story.
Oversee experience design across major touchpoints (booths, customer meetings, brand environments) to create consistent, differentiated brand engagement.
Build and scale Western Digital's Customer Advisory Board (CAB) program to deepen engagement and insight.
Develop a global customer reference and advocacy program including case studies, testimonials, and thought-leadership partnerships.
Partner with Customer Success to launch NPS and feedback loops that feed brand experience improvements.
Elevate customer storytelling as a key pillar of WD's reputation and market proof.
Define and manage global sponsorship strategy - ensuring investments align with brand values, visibility, and growth priorities.
Evaluate partnership opportunities that expand WD's brand presence in technology, innovation, and sustainability ecosystems.

Benefits

paid vacation time
paid sick leave
medical/dental/vision insurance
life, accident and disability insurance
tax-advantaged flexible spending and health savings accounts
employee assistance program
other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
tuition reimbursement
transit
the Applause Program
employee stock purchase plan
the Western Digital Savings 401(k) Plan