Director, Brand Strategy (Hybrid)

Transamerica•Denver, CO

2d•Hybrid

About The Position

Drive internal and external Brand experiences, from concept to execution and analysis, across multiple distribution channels including paid media, social media, thought leadership, and sponsorships. Build awareness and consideration of the organization’s brand, products and services.

Requirements

Bachelor’s degree in marketing or related field, or equivalent experience
Ten years of digital communications, social media marketing or related experience
Five years of management experience leading and developing teams
Experience managing campaigns or marketing projects
Proficient in core content production systems and requirements
Strategic thinker and decision-maker to drive results
Excellent written/oral communication and relationship building skills
Analytical and problem-solving skills
Proficiency using MS Office

Nice To Haves

Advertising and/or branding agency experience

Responsibilities

Drive the development and refinement of Brand’s messages and creative campaign/activations.
Collaborate with team leaders in other marketing areas to help lead go-to-market planning.
Identify/optimize opportunities to drive cross-team collaboration and alignment to optimize performance.
Build internal and external relationships with senior leaders.
Manage departmental budgets; oversee individual team efforts to manage PO’s and budget reconciliation.
Develop and deliver performance reports to marketing leadership.
Ensure brand guidelines are followed internally and externally.
Provide coaching and guidance to team members
Collaborate across mediums and related departments, including divisional channel partners.
Manage project resource allocation in collaboration with business groups.
Manage agency and/or partner relationships.
Data mine/analyze customer insights; develop and implement solutions.
Create media planning strategies and collaborate with agency partners to implement.
Keep current on new technologies and emerging trends/opportunities.

Benefits

Compensation
Benefits
Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs