Brand Strategy Specialist

The Beach • Long Beach, CA

8d

About The Position

This position supports departmental and divisional efforts to enhance stakeholder engagement and advance institutional priorities through coordinating paid media and special online campaigns; tracking and reporting on departmental performance metrics and institutional recognitions; maintaining information resources and providing brand guidance; conducting research to inform communications strategy and development; and participating in emergency-communications response.

Requirements

• Foundational knowledge of strategic communication principles.
• Ability to keep abreast of emerging trends in communications and brand strategy.
• Working knowledge of pulling communications data using tools, including Google Analytics, Microsoft Clarity, Meta Business Suite, and Google Console.
• Ability to identify and report on key performance indicators (KPIs) as it pertains to communications.
• Ability to make informed recommendations for communications strategy based off data as well as primary and secondary research.
• Working knowledge of protocols and institutional etiquette related to public and media relations.
• Basic knowledge and understanding of media outlets including print, television, and radio.
• Basic knowledge of applicable copyright and other laws pertaining to written materials, news media and confidentiality.
• Knowledge of digital communication techniques, vehicles and formats, including social media, mass email communications and digital advertising.
• Ability to set up, publish, monitor and adjust social media ads using Meta Business Suite and LinkedIn advertising.
• Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.
• Ability to appropriately handle sensitive and confidential information.
• Strong interpersonal skills to develop and maintain relationships with university colleagues and vendors.
• Ability to handle multiple projects at a time using organizational and time management skills.
• Ability to pay attention to detail when it comes to large paid media campaigns, social media ads, print ads, website updates and more, to ensure informational accuracy; maintain strong , clean brand identity and image; and facilitate proper budget spends.
• Ability to communicate with an ethnically and culturally diverse campus community.
• Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures.
• Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."
• Equivalent to a bachelor's degree in a related field and two years of relevant experience required.
• occasional weekend and evening work is required

Responsibilities

• Coordinates paid media and special online campaigns.
• Tracks and reports communications performance metrics and institutional recognitions.
• Maintains information resources and provides brand guidance.
• Conducts research to inform strategy and development.
• Participates in emergency-communications response.

Benefits

• Excellent benefits through CalPERS (health, vision, dental), tuition fee waiver, generous vacation and sick leave, and 14 paid holidays each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level