Brand Strategy Specialist

CSU Careers•Long Beach, CA

10d

About The Position

This position supports departmental and divisional efforts to enhance stakeholder engagement and advance institutional priorities through coordinating paid media and special online campaigns; tracking and reporting on departmental performance metrics and institutional recognitions; maintaining information resources and providing brand guidance; conducting research to inform communications strategy and development; and participating in emergency-communications response.

Requirements

Foundational knowledge of strategic communication principles.
Ability to keep abreast of emerging trends in communications and brand strategy.
Working knowledge of pulling communications data using tools, including Google Analytics, Microsoft Clarity, Meta Business Suite, and Google Console.
Ability to identify and report on key performance indicators (KPIs) as it pertains to communications.
Ability to make informed recommendations for communications strategy based off data as well as primary and secondary research.
Working knowledge of protocols and institutional etiquette related to public and media relations.
Basic knowledge and understanding of media outlets including print, television, and radio.
Basic knowledge of applicable copyright and other laws pertaining to written materials, news media and confidentiality.
Knowledge of digital communication techniques, vehicles and formats, including social media, mass email communications and digital advertising.
Ability to set up, publish, monitor and adjust social media ads using Meta Business Suite and LinkedIn advertising.
Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.
Ability to appropriately handle sensitive and confidential information.
Strong interpersonal skills to develop and maintain relationships with university colleagues and vendors.
Ability to handle multiple projects at a time using organizational and time management skills.
Ability to pay attention to detail when it comes to large paid media campaigns, social media ads, print ads, website updates and more, to ensure informational accuracy; maintain strong , clean brand identity and image; and facilitate proper budget spends.
Ability to communicate with an ethnically and culturally diverse campus community.
Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures.
Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."
Equivalent to a bachelor's degree in a related field and two years of relevant experience required.
occasional weekend and evening work is required

Responsibilities

Coordinates paid media and special online campaigns.
Tracks and reports communications performance metrics and institutional recognitions.
Maintains information resources and provides brand guidance.
Conducts research to inform strategy and development.
Participates in emergency-communications response.