Senior Director, Marketing & Brand Strategy

Florida Gulf Coast University•Lexington, MA

12d•$80,000 - $100,000

About The Position

Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment. In this high-impact leadership role, you’ll drive the vision behind integrated marketing campaigns, oversee brand communications, digital strategy, and web operations, and partner with senior leaders and creatives to elevate FGCU’s public profile and reputation. You won’t just shape a brand; you’ll help shape the future of higher education in one of Florida’s most dynamic and fast-growing regions. This is your chance to make a powerful, lasting mark at a university where innovation, creativity, and purpose come together every day. In this high-impact leadership role, you’ll: Develop and implement FGCU’s marketing and brand strategy Ensure consistent messaging, visual identity, and brand storytelling Lead integrated marketing campaigns to support institutional priorities Oversee content marketing, advertising, and digital engagement Analyze market trends and audience insights to optimize strategy Manage FGCU’s web presence, enhancing accessibility and user experience Collaborate with leadership and stakeholders on brand positioning Supervise and mentor marketing and digital teams, fostering innovation Oversee budgets, resources, and vendor partnerships for efficiency Define KPIs and performance benchmarks to measure impact Other duties as assigned

Requirements

Bachelor’s degree from an accredited institution in marketing, business or related field
Eight years of progressive, full-time experience in marketing, brand strategy, or related fields
Five years of proven leadership experience
Strong strategic thinking, analytical and communication skills
Any appropriate combination of relevant education, experience, and/or certifications may be considered

Nice To Haves

Master’s degree from an accredited institution
In-depth knowledge of higher education landscape, including marketing trends, challenges and best practices
Proficiency in marketing analytics, SEO, CRM and digital media tools
Demonstrated success in developing and executing integrated marketing and brand campaigns
Strong expertise in enterprise web management, digital strategy, and UX best practices
Experience leading cross-functional teams and managing complex projects
Experience in higher education, non-profit, or agency setting is a plus