Director, Brand and Content Strategy

Intertek•Austin, TX

4d•Remote

About The Position

Director, Brand & Content Strategy – Remote Intertek, a leading provider of quality and safety solutions to many of the world’s top-recognized brands and companies, is actively seeking a Director, Brand & Content Strategy to join our People Assurance team in a remote capacity. This is a fantastic opportunity to grow a versatile career in brand strategy, creative leadership, and integrated B2B SaaS marketing . Intertek's People Assurance teams empower workforces to identify and close operational gaps and mitigate risk by assuring smart actions across organizations. Intertek Alchemy provides frontline worker training solutions for processors, manufacturers, packagers, and distributors of all sizes. Intertek Wisetail provides a custom-branded training and communication platform with a complete learning management system that equips clients to grow and engage their workforce. Intertek is continually innovating to reduce risk for consumers, brands, and organizations across every sector worldwide. We are more than a Testing, Inspection, and Certification company — we are a Total Quality Assurance provider. Our Purpose: Bringing quality, safety, and sustainability to life. What are we looking for? The Director, Brand & Content Strategy is responsible for defining, elevating, and scaling the voice and narrative of People Assurance across Wisetail and Alchemy. This leader will build structured messaging frameworks, guide cross-funnel storytelling, and oversee the creative and content engine that powers integrated marketing campaigns.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
10+ years of B2B SaaS marketing experience supporting enterprise or multi-brand businesses ($100M+).
Demonstrated ability to lead brand and content strategy across buyer journeys and funnel stages.
Strong understanding of integrated marketing and collaboration with demand generation teams.
Successful track record developing brand narratives and content strategies that drive measurable business outcomes.
Experience with website rebuilds, agency/vendor management, SEO alignment, and content planning.
Comfortable leveraging AI and automation tools for content development and insights.
Strong collaboration skills across brand, demand gen, product marketing, sales, and customer success.
Ability to turn generic messaging into sharp, differentiated POVs.

Nice To Haves

Experience in training, compliance, LMS, or related industries.
Experience working within multi-brand portfolios or complex B2B ecosystems.

Responsibilities

Establish and drive clear, differentiated brand narratives for Wisetail and Alchemy, moving beyond generic messaging to bold, market-relevant viewpoints.
Build a disciplined, buyer-aligned content strategy that fuels cross-funnel demand generation programs.
Lead the creation of high-value thought leadership, case studies, product content, and sales enablement assets.
Use AI and automation to scale content production and personalize messaging across buyer segments.
Collaborate with Demand Generation to co-develop integrated campaign strategies with aligned messaging, content, and channels.
Build content playbooks and frameworks that ensure campaign consistency across brands.
Partner with Sales and Product Marketing to ensure top-funnel narratives connect seamlessly with later-stage assets.
Work with Customer Success to surface customer stories and advocacy opportunities that enhance credibility.
Own visual and verbal brand identity across all touchpoints, ensuring consistency and clarity.
Provide creative direction and oversee brand governance for all design and content outputs.
Lead website strategy and rebuilds for Wisetail and Alchemy, optimizing for messaging, conversion, SEO, and buyer experience.
Manage and mentor a cross-functional team of content strategists and designers, while optimizing agency partnerships.
Establish workflows and alignment across Demand Gen and Product Marketing to deliver coordinated messaging and creative.
Define performance metrics connecting content and creative efforts to engagement, pipeline acceleration, and revenue impact.