Brand & Content Director
About The Position
Global Guardian is seeking a Brand & Content Director to help shape the next chapter of our brand story. Reporting directly to the VP of Brand, this leader will blend creative direction, brand strategy, and digital marketing expertise to ensure every touchpoint reflects the precision, trust, and excellence that define Global Guardian. This is a dynamic, high-impact role for a strategic thinker and creative storyteller who can move seamlessly between concept and execution—bringing ideas to life through compelling visuals, narratives, and campaigns. The ideal candidate has a passion for visual storytelling, a sharp sense of brand design, and the ability to collaborate across disciplines to elevate how Global Guardian shows up in the world.
Requirements
- Excellent verbal and written communication.
- Demonstrated experience developing relationships.
- Ability to manage multiple tasks concurrently.
- Ability to manage sensitive information with confidentiality and professionalism.
- Demonstrated skill in managing workload effectively and seeing projects through to completion.
- Exhibits resourcefulness commensurate with a level of urgency to meet customer needs.
- Bachelor’s degree in Marketing, Communications, or related field.
- 7+ years of experience in brand, creative, or marketing leadership roles.
- Proven ability to lead creative development and manage multi-disciplinary teams or agency patterns.
- Strong visual and editorial instincts, with an eye for design and storytelling that inspires action.
- Expertise in digital marketing tools and platforms, including HubSpot, CMS, and analytics systems.
- Exceptional communications, collaboration, and leadership skills.
- A portfolio showcasing creative campaigns, brand storytelling, and visual direction.
Responsibilities
- Creative Direction & Brand Leadership Partner with the VP of Brand to evolve and uphold Global Guardian's visual and narrative identity across all communications.
- Lead creative ideation and art direction for campaigns, videos, and social content — ensuring consistent, impactful storytelling.
- Translate business goals and marketing strategies into bold, clear creative concepts that drive engagement and differentiation.
- Guide the development if visual assets, ensuring aesthetic consistency and high production quality across all materials.
- Oversee creative briefs and reviews, providing feedback that refines execution and maintains brand integrity.
- Content & Campaign Strategy Own the integrated content calendar in partnership with the VP of Brand, ensuring alignment with strategic priorities.
- Direct the creation of multi-format content — video, web, reports, thought leadership, and social — that drives awareness and lead generation.
- Collaborate with internal stakeholders to craft powerful narratives that showcase Global Guardian's mission, expertise, and global impact.
- Partner with PR and executive leadership on strategic storytelling and thought leadership initiatives.
- Manage campaign creative from concept through delivery, ensuring consistency across assets and channels.
- Digital Marketing & Automation Lead creative and UX direction for digital experiences including landing pages, campaigns, and website content.
- Ensure all digital touchpoints — owned and paid — reflect the brand identity and deliver measurable results.
- Collaborate with Marketing operations to build, optimize, and analyze campaigns within HubSpot.
- Partner with consultants and vendors to continually refine the performance and creativity of digital programs.
- Social & Digital Presence Oversee brand storytelling across social platforms, ensuring content is strategic, visually engaging, and on-message.
- Guide visual direction and creative production for social and digital campaigns.
- Track performance and audience engagement to inform creative evolution and content planning.
- Leadership & Collaboration Act as deputy to the VP of Brand, providing creative and strategic leadership initiatives.
- Collaborate cross-functionally with Design, Communications, Sales, and Product teams to ensure unified brand expression.
- Mentor junior creatives and content contributors, fostering innovation and culture of creative excellence.
- Contribute to long-term brand planning and creative evolution at Global Guardian.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
