Content Director
About The Position
About Monster Energy: Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. A Day in the Life : Lead planning and strategy for multi-platform content for the Company brand. Work collaboratively to determine vision and execution plan, including content scope and needs, content restructuring needs, content development plan, and project execution plan. The Impact You'll Make : Lead the strategic planning and development of sports marketing content projects, ensuring content meets sports marketing standards and aligns with brand goals and objectives. Form strong collaborative relationships with key stakeholders to ensure projects align with cross functional needs. Identify efficiencies in content development and investments, creating a consistent pipeline of new content and imagery for various platforms such as organic social, paid media, POS, and retail media. Prioritize and calendarize content projects, optimizing for greatest impact and timely execution. Work closely with the digital team to identify Key Performance Indicators (KPIs) to assess the performance of existing content and drive continuous improvement based on these observations. To be impactful in this role, you must be able to prioritize multiple projects simultaneously while working with a diverse team across multiple time zones, managing numerous stakeholders and approval processes.
Requirements
- Prefer a Bachelor's Degree in the field of -- Marketing, Communications, or related field of study
- More than 7 years of experience in Marketing, action or motor sports industry preferred
- More than 5 years of experience in supervisory role
Nice To Haves
- Experience in Adobe Creative Suite, Microsoft Office, Digital Asset Management a plus
Responsibilities
- Lead planning and strategy for multi-platform content for the Company brand.
- Work collaboratively to determine vision and execution plan, including content scope and needs, content restructuring needs, content development plan, and project execution plan.
- Lead the strategic planning and development of sports marketing content projects, ensuring content meets sports marketing standards and aligns with brand goals and objectives.
- Form strong collaborative relationships with key stakeholders to ensure projects align with cross functional needs.
- Identify efficiencies in content development and investments, creating a consistent pipeline of new content and imagery for various platforms such as organic social, paid media, POS, and retail media.
- Prioritize and calendarize content projects, optimizing for greatest impact and timely execution.
- Work closely with the digital team to identify Key Performance Indicators (KPIs) to assess the performance of existing content and drive continuous improvement based on these observations.
- Prioritize multiple projects simultaneously while working with a diverse team across multiple time zones, managing numerous stakeholders and approval processes.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
