Director of Brand Strategy
About The Position
We are seeking a visionary and strategic Director of Brand Strategy to champion the intersection of place branding and community engagement. This role is responsible for ensuring that a unified OKC brand authentically reflects and resonates with the diverse voices of Oklahoma City’s residents, businesses, districts, and hospitality stakeholders, while building a strong foundation of local pride and advocacy. This role focuses on aligning the city's brand with its community values, enhancing resident and stakeholder engagement, and building local advocacy to support tourism and economic growth.
Requirements
- Bachelor’s degree in marketing, Advertising, Communications, or a related field.
- Minimum of 5 years' experience in brand strategy, community engagement or placemaking, preferably in tourism or economic development.
- Passion for promoting Oklahoma City as a destination, and a curiosity for experiencing the city as it grows and evolves.
- Experience in managing creative, branding and research agencies or consultants.
- Compelling writing and storytelling skillset.
- Strong understanding of destination marketing, public-private partnerships, and civic engagement.
- Proven leadership in managing multi-stakeholder projects and cross-sector collaborations.
- Excellent verbal and written communication skills; adept at storytelling and public speaking.
- Strong organization and problem-solving skills with the ability to develop innovative solutions and new initiatives that move our destination forward.
- Creative mindset with a keen eye for detail.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Nice To Haves
- Experience using Asana for project management is helpful but not required.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
51-100 employees
