Director of Brand Marketing

Cerity Partners•Saratoga Springs, NY

2d•$175,000 - $200,000

About The Position

Primary Responsibilities: Brand Strategy & Stewardship Define and protect standards across all manifestations of the brand Conduct market research, brand surveys and studies, and target buyer persona interviews to measure reach awareness and brand engagement Establish brand governance and messaging framework while educating internal stakeholders on brand application Present clear, data-informed insights and progress to the CMO and leadership team Content & Creative Direction Oversee in-house and external design, video production, and creative development for digital and print Guide visual storytelling that reinforces sophistication, trust, and excellence to all audience segments Collaborate with the content team to ensure brand voice and messaging consistency across all materials Manage external creative partners and agencies, elevating creative standards across all deliverables and formats Audit and optimize existing visual and verbal brand assets to ensure premium positioning Managing evolving creative technology and vendor needs Organic Digital Branding Drive organic social media strategy and growth to build thought leadership, attract and engage prospects and clients Manage the CP YouTube channel strategy and video content approach as part of digital brand expansion Ensure website, paid campaigns, and content reflect premium brand positioning PR and Experiential Marketing Manage external PR day to day workflows to increase firm visibility Coordinate visibility programs, including speaking opportunities, awards submissions, and industry recognition Design and execute signature client and prospect events that reinforce brand differentiation Manage the firm’s sponsorships budget and strategy, including hospitality suites Team Building & Leadership Operate with lean resources while building the business case for team expansion Recruit, develop, and mentor talent as the function matures Raise the bar for creative excellence across the marketing organization

Requirements

10+ years of brand marketing experience
Proven ability to establish and protect premium brand positioning for sophisticated high-net-worth, ultra-high-net-worth audiences
Seasoned leader and people manager that brings consultative approach for delivering on stakeholder objectives
Impeccable visual judgment and ability to direct designers and creative partners
Direct hands-on experience in either brand or creative industries
Experience with significant and multinational rebrands
Quantitative mindset, excellent analytical and reporting skills
Strong content development, messaging and storytelling skills
Experience managing PR and events agencies and partners
Strategic mindset with ability to operate autonomously and build from ground up
Exceptional stakeholder management skills; comfort working with senior executives and advisors

Nice To Haves

Experience in financial services, professional services or luxury client segments a plus
Experience across both consumer and institutional and B2B2C audiences a plus
Proficiency with Adobe Creative Suite or ability to QA creative work
Proficiency with design storyboarding and workflow tools (i.e. Canva, Figma, Miro)
Experience scaling a brand function from lean startup phase to mature operation
Strong understanding of digital brand channels and metrics
Ability to work collaboratively, resourcefully, and creatively in a lean marketing environment.
Strong project management and prioritization skills.
Experience working in a growing, matrixed organization.