Director, Brand Marketing

Bombas • New York, NY

4d • Onsite

About The Position

As our brand scales, we are evolving our marketing leadership to ensure both our product and our overarching brand narrative receive dedicated focus. Director of Brand Marketing is responsible for our larger cultural footprint, overarching campaign strategy, and macro brand identity.
In this role, you will be responsible for defining the thematic roadmap for the brand, managing the overarching brand marketing budget, and deciding how and where we deploy campaigns throughout the year. You will lead community programs/ partnerships and general content strategy while overseeing a team of functional and day-to-day channel owners of our social and influencer programs. Your role is to provide the strategic "north star," guide their content strategy, manage the overarching budget, monthly, quarterly, and annual reporting, and fuel the cross-functional integration of brand thinking.

Requirements

• 8+ years of experience in brand marketing, brand strategy, or a closely related field
• Proven experience managing macro brand budgets, high-level partnerships, and full-funnel campaign execution.
• Experience managing and mentoring functional experts (like Social/Influencer managers), with a clear track record of guiding overarching content strategy.

Nice To Haves

• Proven experience in executing brand strategy, positioning, creative development, and multi-channel campaigns at scale with measurable impact.
• You are an outstanding team player with a positive, can-do attitude and a willingness to give and receive feedback.
• You possess strong team leadership skills, with the ability to mentor and manage internal and external resources effectively, knowing how to empower functional channel owners without micromanaging.
• Exceptional cross-functional communication skills and ability to lead teams through ambiguous conversations.
• You are culturally savvy, curious, and open to new methodologies, tools, and brand-building approaches.
• Deep passion for branding, cultural awareness, and an experimental mindset.

Responsibilities

• Campaign Support & Execution: Oversee brand-driven campaign intention, concepting, and executions across all channels. Decide how and where we add campaigns throughout the year to build a larger brand story.
• Budget & Priority Tactic Lead: Fully manage the brand marketing budget and serve as the point of contact for key organizational initiatives, fueling an internal push towards larger cross-functional objectives.
• Brand Identity & Analytics: Continually refine and distribute knowledge about brand positioning across the organization. Support improvements in brand measurement, including various qualitative and quantitative sources.
• Wholesale and Retail Planning: Lead in developing strategies to help Bombas show up the right way in existing and new retail channels, as well as programming and team training in our owned stores.
• Strategic Partnerships, Sampling, and Giveaways: Responsible for identifying targeted sampling and collaboration opportunities against company objectives. You will find the right properties, places, and partners we should engage with to build our larger story - and develop tracking and measurement tools.
• TV/OTT: Support bi-annual spot development from concept to execution and flighting.
• Cross-Functional Alignment: Liaise with Acquisition and Retention Teams to align objectives, identifying opportunities to partner, optimize, and improve (e.g., offline, audio mailer, paid social, YouTube, automated emails).
• Strategic Guidance vs. Functional Ownership: Set the overarching content strategy and scale the influencer/ambassador practice. Support the growth of our functional channel owner, ensuring they have the systems, processes, training, and cross-functional relationships needed to perform their best work.
• Opportunistic Channel Exploration: Proactively identify and test opportunities with platforms like Pinterest and Reddit to engage target customers where they are.
• Mission Integration: Continue to center our mission in our work, making sure that Brand at Bombas is synonymous with our efforts in the homeless population.

Benefits

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed