Director of Brand Marketing

Cerity Partners•Boston, MA

About The Position

Cerity Partners is one of the nation’s leading independent financial advisory firms. We serve high-net-worth individuals & their families, businesses, & their employees, and nonprofit organizations from our offices across the country. Our in-house experts of tax advisors, financial planners, investment professionals, & retirement plan consultants are passionate about and committed to providing objective financial advice & oversight. At Cerity Partners, we believe in the long view. We work with clients who appreciate our comprehensive and sustained approach to wealth management. We don’t just look for short-term gains, we seek long-term growth. We have the same approach to our people. We look for experienced and credentialed wealth management colleagues who can keep pace with us. We manage over $100 billion assets for our clients and we are routinely recognized as a Barron’s Top 100 RIA firms in the nation. The driving factor of our accelerated growth is our people. Located throughout the U.S., our teams consist of experts who are helpful, knowledgeable, sincere, and have the perseverance and capability to go the extra mile for our clients. We consider our firm a community that works together to serve one common goal: Finding diverse solutions to suit diverse financial needs. Ultimately, outstanding wealth management is about people and relationships. Our people are the nucleus of Cerity Partners. Each colleague brings unique expertise, commitment and knowledge to the firm and it is by working together that we achieve our mission to have a positive impact on the financial well-being of our clients, colleagues and communities. Our people drive our success by working together to deliver exceptional service to our clients. We truly care about what we do. Introduce yourself to our Talent Acquisition Team and we'll be in touch if there's a role that seems like a good match for your skill set.

Requirements

10+ years of brand marketing experience
Proven ability to establish and protect premium brand positioning for sophisticated high-net-worth, ultra-high-net-worth audiences
Seasoned leader and people manager that brings consultative approach for delivering on stakeholder objectives
Impeccable visual judgment and ability to direct designers and creative partners
Direct hands-on experience in either brand or creative industries
Experience with significant and multinational rebrands
Quantitative mindset, excellent analytical and reporting skills
Strong content development, messaging and storytelling skills
Experience managing PR and events agencies and partners
Strategic mindset with ability to operate autonomously and build from ground up
Exceptional stakeholder management skills; comfort working with senior executives and advisors

Nice To Haves

Experience in financial services, professional services or luxury client segments a plus
Experience across both consumer and institutional and B2B2C audiences a plus
Proficiency with Adobe Creative Suite or ability to QA creative work
Proficiency with design storyboarding and workflow tools (i.e. Canva, Figma, Miro)
Experience scaling a brand function from lean startup phase to mature operation
Strong understanding of digital brand channels and metrics
Ability to work collaboratively, resourcefully, and creatively in a lean marketing environment.
Strong project management and prioritization skills.
Experience working in a growing, matrixed organization.

Responsibilities

Define and protect standards across all manifestations of the brand
Conduct market research, brand surveys and studies, and target buyer persona interviews to measure reach awareness and brand engagement
Establish brand governance and messaging framework while educating internal stakeholders on brand application
Present clear, data-informed insights and progress to the CMO and leadership team
Oversee in-house and external design, video production, and creative development for digital and print
Guide visual storytelling that reinforces sophistication, trust, and excellence to all audience segments
Collaborate with the content team to ensure brand voice and messaging consistency across all materials
Manage external creative partners and agencies, elevating creative standards across all deliverables and formats
Audit and optimize existing visual and verbal brand assets to ensure premium positioning
Managing evolving creative technology and vendor needs
Drive organic social media strategy and growth to build thought leadership, attract and engage prospects and clients
Manage the CP YouTube channel strategy and video content approach as part of digital brand expansion
Ensure website, paid campaigns, and content reflect premium brand positioning
Manage external PR day to day workflows to increase firm visibility
Coordinate visibility programs, including speaking opportunities, awards submissions, and industry recognition
Design and execute signature client and prospect events that reinforce brand differentiation
Manage the firm’s sponsorships budget and strategy, including hospitality suites
Operate with lean resources while building the business case for team expansion
Recruit, develop, and mentor talent as the function matures
Raise the bar for creative excellence across the marketing organization