Director of Brand & Marketing (60527)

DIVERSUS HEALTH INC•Colorado Springs, CO

1d•$85,000 - $105,000

About The Position

The Director of Brand & Marketing serves as Diversus Health's primary day-to-day brand steward and team leader, responsible for translating vision and strategy into action. This player-coach role balances strategic leadership with hands-on execution—ideal for someone who thrives on building structure within a dynamic environment. The Director partners closely with the CDIO and CBO to build and lead a modern, human-centered marketing function that strengthens trust in Diversus Health, drives engagement with services, and elevates the organization’s presence in the community. You’ll oversee brand, digital, and content strategy, as well as community outreach and in-person engagement, ensuring our marketing efforts are both data-informed and deeply human. You'll report to both leaders during a planned leadership transition, with clear decision-making protocols and strong executive alignment. This dual partnership ensures you have strategic support and operational clarity as you build the team.

Requirements

5–7 years of progressive marketing leadership experience, including people management, preferably within healthcare, nonprofit, or mission-driven organizations.
Proven ability to design and execute integrated marketing strategies across experiential, digital, content, social, and community channels.
Excellent communication, collaboration, and stakeholder management skills across locations and organizational levels.
Skilled in data analysis, storytelling, and translating insights into actionable recommendations.
Strong organizational and project management skills with a disciplined, strategic approach.
Deep understanding of brand-building, engagement, and marketing operations.

Nice To Haves

Relational, self-aware leader who builds trust across teams and partners.
Strong EQ and ability to coach, mentor, and inspire.
Public presence and confidence representing Diversus Health in community and executive settings.
Embodies Diversus Health’s core values: Teamwork: We achieve more together. Solution-Minded: We embrace problems as opportunities. Impactful: We inspire positive outcomes. Integrity: We commit to do what is right.
Brings a human-centered, curious, and courageous mindset to leadership and problem-solving.

Responsibilities

Serve as Diversus Health’s internal and external brand steward, ensuring all communications reflect the organization’s values and mission.
Translate executive vision and strategy into actionable, measurable marketing plans and campaigns.
Partner with the CDIO and CBO to guide cross-departmental alignment and leadership buy-in for brand and marketing initiatives.
Foster collaboration across functions and locations, ensuring marketing contributes to enterprise-wide success.
Lead and coach a growing team of marketing professionals, outreach staff, and contractors, cultivating a positive, collaborative, high-performance culture.
Champion data-informed decision-making, leading research, reporting, and analysis of marketing and outreach performance.
Oversee development and execution of integrated campaigns and go-to-market initiatives across digital, social, print, events, and community channels.
Align brand campaigns with client and partner acquisition and retention strategies.
Manage marketing operations and workflows to ensure disciplined budget management, analytics, and process optimization.
Supervise the Community Outreach Specialist, ensuring in-person outreach, events, and grassroots engagement are fully integrated into brand and marketing strategies.
Prepare regular reports and insights for executive leadership and the board, translating data into clear narratives and actionable recommendations.
Manage agency, vendor, and freelancer relationships to scale creative and technical capacity while maintaining cost-effectiveness.
Collaborate cross-functionally to plan, support, and deliver internal communications including leadership updates, team announcements, and engagement initiatives.
Strengthen Diversus Health’s reputation as the region’s most trusted behavioral health partner.
Ensure marketing efforts amplify our brand strategy, community listening, referral partner collaboration, and culturally responsive storytelling.”
Provide thought leadership on brand partnerships, sponsorships, and collaboration opportunities.
Serve as a visible ambassador of Diversus Health—presenting at events, engaging with media, and representing the organization with partners and community leaders.